In Chapter 3 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why respect matters in a small business environment. McKenzie notes relationships cannot work unless mutual respect exists across parties. He draws comparison to corporate organizational charts and their purpose to systematically define success. In entrepreneurial environments, McKenzie also believes structure is critical and works with partners to define roles and responsibilities in a way that are mindful, transparent, and sincere. The result is greater trust across the team and improved performance. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.