In Chapter 6 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why he is taking his Influencer Conference - http://influencer10.com/ - business international in 2011. Building upon early childhood experience exploring culture, McKenzie learns the local limitations of understanding culture in a increasingly globalized and connected world. McKenzie avoids narrow-mindedness inherent in a regional approach and puts an international plan in place to embrace the global and community nature of trendsetting and tastemaking. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.