Why to Sell Clients on Your Company Culture - Mike Germano

In Chapter 11 of 19 in his 2012 Capture Your Flag interview, social media ad agency CEO Mike Germano answers "How Are You Becoming Better at Selling Your Vision?"  As Germano sees his company grow, he shifts his focus from fighting to establish its brand reputation to selling the story of his company culture.  Mike Germano is co-founder and CEO of DUMBO, Brooklyn based social media advertising agency Carrot Creative.  Previously, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University.