In Chapter 1 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares why he so enjoys working at technology companies. It starts with the innovation technology provides advancing business and continues with the intellectual challenge. As his career has advanced from HP to Cisco to Motorola to NCR, McNab has become more and more fascinated with how technology interacts with human beings. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.