In Chapter 10 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares why he enjoys working in innovation rich industries. Hamm, a 15-year Internet industry veteran, notes the necessary perseverance investment and potential payoff, highlighting a big career moment when a large telecommunications company Chief Marketing Officer - CMO - committed the majority of its advertising spend to digital, rather than television. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.