Pros and Cons of Short and Long Term Project Work - Jason Anello

In Chapter 10 of 20 in his 2012 interview, creative director Jason Anello answers "What are the Pros and Cons of Project Based Work?"  Anello details what he has learned working in both shorter and longer form projects and what he has found most meaningful about each type of work.  He goes further into how he is using this experience to think about his future.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How Permanence Plays into Marketing Career - Jason Anello

In Chapter 11 of 20 in his 2012 interview, creative director Jason Anello answers "What Role Does Permanence Play in Your Work?"  Anello makes the case that his creative marketing work is the antithesis of permanence.  He notes how so few of life experiences are actually permanent and that understanding this has helped him better embrace the ups and downs of life and career.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

What Makes a Product Launch Successful - Jason Anello

In Chapter 12 of 20 in his 2012 interview, creative director Jason Anello answers "What Does It Mean to Successfully Launch a Product?"  Anello references author Seth Godin and his insistence on shipping a product so consumers may touch and experience the product.  Anello defines launch success by getting it out the door so consumers may react and so a feedback loop may get created.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How to Make Consumer Experiences More Memorable - Jason Anello

In Chapter 13 of 20 in his 2012 interview, creative director Jason Anello answers "How Do You Create More Memorable Consumer Experiences?"  Anello notes this is wholly based on understanding your audience and learning what drives them.  He puts this in context of a Sungevity ice cream truck he build and how it tied into a residential solar power marketing campaign.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

The Humbling Experience of Building a Company - Jason Anello

In Chapter 15 of 20 in his 2012 interview, creative director Jason Anello answers "What Has Been the Most Humbling Experience to Date Building Your Company?"  He is amazed the amound of work required building the business foundation at Manifold Partners.  From business development to operations, Anello finds great challenge in all the elements required to run not just creative projects but also all aspects of a business.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

Finding Obstacles When Seeking Advice and Coaching - Jason Anello

In Chapter 17 of 20 in his 2012 interview, creative director Jason Anello answers "At this moment in your life, where are you seeking advice and coaching?"  Anello shares the challenge he is finding as he seeks advice and mentoring to get help learning business operations.  In seeking experience and knowledge he shares the difficulties he faces finding the right mentor and the right advice.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How to Get Started Managing Creative Teams

In Chapter 2 of 16 in her 2012 interview, author and food writer Cathy Erway answers "How are You Learning to Better Manage Creative Projects?"  Erway shares how her projects now involve larger teams and what she has learned about the role effective communication plays in successful project team efforts. 

Cathy Erway is an author and food writer living in Brooklyn.  Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  She earned a BA in creative writing from Emerson College.

Transcript: 

Erik Michielsen:  How are you learning to better manage creative projects?

Cathy Erway:  You know what? That's something that I like to compartmentalize because I have a lot of different creative projects. And when somebody else is depending on me, then I realize that there really needs to be better management here, not just my own, like things that I have on the back burner, right?

So, when there's other people involved, I feel like an order must be established. So first you have to define the roles--or maybe you define the goal, figure out who's doing what, then keep communicating with each other, because I feel like a lot of times you forget to mention some aspect of what you're doing and then there's overlap... So I feel like communication is really, really, really key and I've been in situations where there wasn't enough and, it's like, "Why?" I mean, if you can just, if you have the time to do something and just -- I don't know, just keep whoever's involved in the loop, why not? It never hurts to over-tell something.

How Doug Jaeger Finds Personal Best Leading Creative Project Teams

In Chapter 2 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "When are You at Your Best?"  Jaeger finds his personal best around goal-oriented creative individuals.  This gives him tremendous energy and confidence and as a result he is focusing on building a team of people at his company.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Permanence Shapes Creative Career Choices - Doug Jaeger

In Chapter 3 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Makes Your Work Meaningful?"  Jaeger shares how he started in web design and, over time, worked to launch websites and brands.  Over time, he finds his work no longer exists and shifts his attention to work that has a more permanent aspect, specifically company brand identities.  He enables this using multimedia designed for longer lifespans, specifically film, photography, and video.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

Why to Partner in Business With Your Partner in Life - Doug Jaeger

In Chapter 6 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What is It Like to Partner in Business With Your Partner in Life?"  Jaeger shares what has happened since deciding to formally collaborate on creative projects, including co-founding a business, with his fiancee.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Online Research Improves Business Capabilities - Doug Jaeger

In Chapter 7 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "At This Moment in Your Life Where Are Your Seeking Advice and Coaching?"  Jaeger finds it challenging asking his network for advice and turns to the Internet to research past successful business approaches and apply the wisdom in his current work.  He then Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Motorcycle Lifestyle Inspires JaegerSloan Brand - Doug Jaeger

In Chapter 8 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do Motorcycles Play into Your Story?"  He shares what motorcycles have done to shape his New York City experience and how they came to represent attributes - awareness, efficiency, speed, fun, design excellence - behind the JaegerSloan brand.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Storefront Office Transforms Creative Business - Doug Jaeger

In Chapter 9 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Did You Decide Where to Locate Your Office?"  Jaeger learns from mentor, Carl Johnson of Anomaly, how London creative agencies work out of storefront offices.  After opening JaegerSloan as a hybrid office / gallery, Jaeger finds unexpected surprises being connected to the local community.  By being present in the community, Jaeger finds he is able to both participate and contribute as a member and help it flourish.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Curiosity Stimulates Creativity - Doug Jaeger

In Chapter 10 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Does Changing Your Surrounding Fosters Creative Thinking?"  Jaeger notes two ways to stimulate new ideas, creativity and curiosity.  He shares how changing surroundings opens new avenues for curiosity that translates into creative thinking.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How to Convince Clients to Try New Creative Ideas - Doug Jaeger

In Chapter 14 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do You Create Hope and Dispel Fear When Introducing New Concepts and Ideas?"  Jaeger makes it a point to create a comparable to ease resistance and help the audience better connect with the idea.  This complements industry experience and establishing a business build upon independence, experimentation, and flexibility.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

Facing the Challenge of Starting a Company - Phil McKenzie

In Chapter 1 of 21 in his 2011 interview, Phil McKenzie answers "What Has Been the Most Uncomfortable Part of Starting a Company?"  He notes the greatest initial challenge is the uncertainty that comes with creating something that may or may not take off.  After moving the vision forward, McKenzie notes the need to relinquish control over time and hand off responsibility.  McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology.  He is also managing partner of influencer marketing agency FREE DMC.  Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.  He earned his BA from Howard University and MBA from Duke University. 

Adapting to Life as an Entrepreneur - Phil McKenzie

In Chapter 2 of 21 in his 2011 interview, Phil McKenzie answers "How is Life as an Entrepreneur Different That How You Imagined It Would Be?"  McKenzie finds it to be more rewarding and slower.  From a personal and professional perspective, his transition out of Goldman Sachs finance to entrepreneurship has exceeded expectations.  He also has learned to be patient as things move more slowly than he ever would have expected.  McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology.  He is also managing partner of influencer marketing agency FREE DMC.  Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.  He earned his BA from Howard University and MBA from Duke University. 

What Gets Easier and What Gets Harder - Phil McKenzie

In Chapter 4 of 21 in his 2011 interview, Phil McKenzie answers "What is Getting Easier and What is Getting Harder in Your Life?"  McKenzie finds greater comfort with the process of building out his global event series and finds challenge in the organizational and managerial details and duties that come with larger responsibilities.  McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology.  He is also managing partner of influencer marketing agency FREE DMC.  Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.  He earned his BA from Howard University and MBA from Duke University.