Business & Economy

How Turning 40 Boosts Career Confidence

In Chapter 17 of 18 in his 2013 Capture Your Flag interview, real estate developer Brett Goldman answers "What is on Your Mind as You Turn 40 This Year?" Turning 40 gives Goldman time to reflect on his career development and realize how much he has learned and what he can offer younger real estate professionals. Appreciating his nearly 20 years of real estate development experience gives him confidence and self-esteem to further develop his career.

Brett Goldman is a Real Estate Acquisitions Director at Triangle Equities in New York City.  He holds a BA in General Studies from the University of Michigan and a Masters in Real Estate Development from the Columbia University Graduate School of Architecture, Planning, and Preservation.

Brett Goldman on What It Takes to Be a Real Estate Investor

In Chapter 18 of 18 in his 2013 Capture Your Flag interview, real estate developer Brett Goldman answers "How Are Your Aspirations Changing as Your Experience Grows?"  After nearly 20 years working in real estate, Goldman finds what he has learned about developing real estate - from understanding economic markets to learning building zoning and construction project management - is now more transferable than ever to real estate investing.

Brett Goldman is a Real Estate Acquisitions Director at Triangle Equities in New York City.  He holds a BA in General Studies from the University of Michigan and a Masters in Real Estate Development from the Columbia University Graduate School of Architecture, Planning, and Preservation.

Jason Anello on Applying Work Ethic in First Job

In Chapter 3 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "Where Did You Learn Your Work Ethic?"  Anello learns his work ethic from his father and grandfather.  He learns to apply this work ethic - when given a job, you do the job to the best of your ability - working a high school job at a five and dime or party store.  Working there seven years teaches Anello a lot about how business works. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Getting Validation Your Work is Meaningful

In Chapter 7 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Has Winning Ad Age's Small Agency of the Year Award Meant to You Personally?" Winning the award gives Anello a sense of achievement that provides a sense of validation for the company he helped create. The validation helps him better frame why his work is meaningful and understand the impact his work creates. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Being a More Confident Creative Leader

In Chapter 8 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Role Does Confidence Play in What You Do?" Anello takes heart in author Malcolm Gladwell's message that confidence is leadership. When running his company and when presenting to clients, Anello understands there is a time and place to be assertive and project confidence to communicate a point.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

3 Ways to Handle Pressure and Excel in a Creative Director Job

In Chapter 9 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Working in advertising creating experiential marketing events, Anello details the three areas where he needs to handle the pressure.  The first is in pitch meetings. He learns to understand he will never be in control and learns to let go. The second is in coming up with ideas. Here, he learns to set expectations that the ideation process is anything but consistent. The third is executing a marketing event and blending your plans with a need to adapt on the go.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Getting a Guerilla Marketing Event to Go Viral

In Chapter 10 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Did Doing a Zynga Blood Drive Project Teach You About Doing More Effective Guerilla Marketing?" To promote a new Zynga mobile game, Anello and his team send 100s of Zombies into the streets of New York City, trailing them with rhubarb and hibiscus mint flavored "blood pops." By handing out tiny stickers, Anello is able to get people to share the Zombie experience online and create a nationwide buzz that ties back to the Zynga game release.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Building Long-Term Client Relationships

In Chapter 12 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How are Progressively Longer Term Relationships Changing How You Do Business?" Doing multiple ad campaigns and projects for clients such as Microsoft allow Anello and his team to better understand the client business, from its brand to its products to the client team personalities. The experiences create reference points Anello uses to deepen the Microsoft client relationships and build upon past projects with new creative projects.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on the Importance of Process in a Creative Business

In Chapter 13 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Procedures and Processes Are You Putting in Place to Manage Company Growth?" Anello shares how he first learned the importance of process learning from his father, an auto mechanic, about how to take apart a bicycle. Early in his ad career working at Digitas, Anello learns how process actually helps a team generate creative. Now, as he grows his small agency from its founders to a larger team, Anello puts those lessons to work in structuring the business.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.

Jason Anello on the Pros and Cons of Self-Financing a Business

In Chapter 14 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "Right Now, What Problems Are You Trying to Solve to Grow Your Business?" Anello details the challenges he and his Manifold business partners face, including managing cash flow, as they transition from self-financing the business to scaling it by acquiring growth capital. He shares his reasoning behind shifting financing from organic to non-organic and the pros and cons of doing so using outside investors instead of bank loans.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Building Employee-Friendly Company Culture

In Chapter 15 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Have You Created a Company Culture That Can Be Embraced by New Employees?" Anello notes that his business, Manifold Partners, started with five friends come together. As the company has doubled in size, Anello notes the importance of engaging new employees through inclusive programs that cultivate the creative business in fun ways.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Hiring Generalist Talent to Grow Small Business

In Chapter 16 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Are Your Recruiting Priorities Changing As Your Business Grows?"  Now that his creative agency is at the 10 employee level, Anello notes the need tp hire talent for a flexible structure that blends generalist job skills across an advertising agency model of account management and creative departments.  He finds it is less about going deeper in a particular category and more about hiring, for example a developer, that can work laterally across teams. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on How to Work With Different Personality Types

In Chapter 17 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Are You Learning to Work More Effectively With Different Personality Types?"  Working in advertising, Anello learns to be observant and adaptable when meeting different types of people in and out of work. He finds ways to get along with others, including client relationships where there is tension and a need to be accepting of views that he may not share.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Finding New Ways to Share What You Know

In Chapter 18 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Are You Becoming a Better Teacher?" Anello finds the more experience he has to draw on and share, the better he can distill and impart the knowledge to others. He tries to find teachable moments in everyday, non-classroom moments which help him look for new ways to learn and to share.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Motivating the Many Moving Parts of a Team

In Chapter 19 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Are You Learning to Better Manage and Motivate Teams?" Anello uses his enthusiasm and passion to motivate a team as best he can, understanding that he also needs to break down the team into pieces and focus on each of the different personalities that contribute to the whole. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on How Aspirations Get More Money Motivated

In Chapter 20 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How Are Your Aspirations Changing As Your Experience Grows?" As a creative, Anello shares how his aspiration has always been to make work like play. As he builds a company, he becomes more aware of how making money can also be an aspiration and help him make a greater difference in his work.  He finds challenge reconciling his creative mindset and money motivation.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Mike Germano on How Childhood Influences Career Choices

In Chapter 1 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?"  Germano shares what he learned from his grandfather's small manufacturing business.  Watching the company contract as foreign competition increased teaches Germano to pursue innovative, creative work that is more price inelastic and offers him an opportunity to create new jobs. 

Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative.  Previously, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University. 

How to Learn and Develop a Hard Work Ethic - Mike Germano

In Chapter 2 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "Where Did You Learn Your Work Ethic?"  He notes how he looked up to his parents as role models and learned to work hard from his Mom and Dad.  At 14 years old, Germano gets his first job selling hot dogs at St. Louis Cardinals baseball games and learns that by outworking others he is able to outperform them. 

Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative.  Previously, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University.