Richard Moross on the Value of Hard Work in a Startup Company Culture

In Chapter 3 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "Where Did You Learn Your Work Ethic?" Moross shares that he does not have a "work ethic" but rather sees it as investing time in doing what he is passionate about. Working at a startup, Sorted.com, Moross learns the value of hard work and is influenced by the commitment and dedication to quality of his co-workers.

Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Making Personal Life Goals at Priority at Age 35

In Chapter 5 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How Are Your Aspirations Changing As Your Experience Grows?" After nearly ten years building a successful and admired company, Moo, and achieving additional professional goals, including joining Young Presidents' Organization (YPO) and joining a board of a public company, Moross shifts his aspirations to his personal life. In particular he looks to make sure his business life does not take away from goals he has for his personal life, including being a husband and a father. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on When to Buy a Company and Enter a New Market

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" Leading a growing business, Moross shares how acquiring flavors.me helped accelerate his company's expansion beyond physical products into digital products. The company acquisition leads to Moross hiring a chief product officer to translate the company investment into a committed digital product team. He notes how the digital market-entry strategy was shaped by internal discussions and why it is important to long-term company growth. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Opening a Retail Store for an E-Commerce Brand

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Has Surprised You Most About What You Have Learned by Opening a Retail Store?" Moross shares how he learned about physical space design working at design firm Imagination. After applying this in a trade show context as well as a physical product design process, he and his team take the detail-oriented products he offers from an online retailing experience to a physical one. He notes the resulting customer experience was as much about physically interacting with the products as it was interacting with the brand experience in the store. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on How to Be a More Approachable Company Leader

In Chapter 8 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Moross notes how he faces a daily pressure of feeling like he needs to be everywhere at once. This is compounded by the business growing both in headcount as well as geographically. He realizes these facts mean he no longer can engage with employees as frequently as in the past and works to make sure he makes himself available and approachable to compensate. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Managing Growth as Company Nears 200 Employees

In Chapter 9 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "In Growing Moo, What Have Been the Headcount Milestones Where Things Changed the Most?" Moross reflects on how staff level milestones evolved the look and feel of his company. He notes important early milestones - 10, 20, 50, 100 - and what nearing 200 employees means for his company. At a technical level, it means more hierarchy and structure. At a personal level, it means Moross recognizes the reality that a progressively large global business will lose some of the intimacy you have in a small local business. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on When to Make Management Skills a Hiring Priority

In Chapter 10 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Has It Been Like to Transition From Managing Specialists to Managing Managers?" Moross notes how growing a business to nearly 200 employees has necessitated hiring staff with management skillsets to manage day-to-day decisions and support employee development. Adding a management layer to his company allows him to transition into a role of setting standards, values, morals, ethics and aspirations while empowering his managers via process and goal setting structures. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on What Time Horizon to Focus on in a CEO Role

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "As a CEO, How Do You Decide What Time Horizon to Focus on in Your Work?" As the company has grown in size, budgeting timeframes have moved from month-to-month to several years out. This takes into account managing cash flow, accounting for growth, and making strategic investments. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on When to Hire a Creative Agency to Build Your Brand

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How is Company Growth Changing Your Advertising and Public Relations Needs?" As his company hits its one millionth customer and 200 country customer footprint milestones, Moross sees a need to invest in global branding and marketing communications. He shares why his company decided to seek external expertise and what he learned as the team went about finding the right creative agency, Creature, to develop an international television ad to run in the UK and US. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on How to Give Better Advice When Asked for Help

In Chapter 13 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How Have You Learned to Give Better Advice When People Ask You For Help?" As a member of Young Presidents Organization, or YPO, Moross learns advice giving is less about answering and opining and more about providing support and even granting permission for the requesting party to make a more well-informed decision. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Richard Moross on Lessons Learned as a Public Company Board Member

In Chapter 14 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Have You Found Most Educational About Participating on a Large Company Board of Directors?" Moross shares what he is learning about business, leadership, and management as a board member for publicly traded company Ladbrokes PLC. He gets to participate in a group effort to solve problems and plan for the future while also infusing the team with his knowledge of digital media and Internet innovation. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Doug Jaeger on Why Selling Your Work Starts With Selling Yourself

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Role Does Confidence Play in the Work That You Do?" As a professional, Jaeger shares why having confidence can make or break your ability to sell work. He shares an experience from working in advertising and doing a professional photography look book shoot for a fashion brand. Skilled at photography, he finds indecisiveness working on a set with models leads to not being successful completing the project. He compares this to how having confidence in his branding and marketing work has allowed him to Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Performing Under Pressure in a Creative Career

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Jaeger shares how he first learned to perform under pressure working in advertising at TBWA/Chiat Day agency. There he learns what it means to be a creative designer who can stand out by performing under deadline pressure. He compares this skill to an athlete practicing and working up to a big shot in a big game. Jaeger also shares how doing deadline-based work has allowed him to use stress as an ally and motivational tool. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Turning One Project into a Multiyear Client Relationship

In Chapter 8 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Experiences This Past Year Have Most Influenced the Direction of Your Company?" Jaeger shares how having a client shift from a three-month project commitment to a multiyear commitment has affected his business. It creates a sense of validation in the creative work he and his team is doing and gives him confidence to invest more in business infrastructure and systems to manage small business growth. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Why to Use a Lean Small Business Growth Strategy

In Chapter 9 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What New Challenges Are You Facing as You Grow Your Business?" As his small business grows, Jaeger tries his best to keep the company lean and nimble so it may adapt quickly to new projects and opportunities. For financial growth, Jaeger looks beyond client work to develop products that can scale beyond the services business. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on How to Build Trust and Get Retainer Client Business

In Chapter 10 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Do You Establish Trust When Building Relationships?" Jaeger shares how consistency and reliability translate into trust and commitment. Building trust working with clients teaches Jaeger the importance of giving away ideas for free and also when to ask to get paid for your work. He shares how giving away ideas in ideation and brainstorming sessions has helped him add structure in how his company works with clients on a retainer consulting basis. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Growing Creative Capacity by Making Brand Films

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Have Your Client Projects Shaped How You Present Your Skills When Pitching Business?" Jaeger and his team invest in brand film projects to learn new capabilities. As they sell brand film work for clients, the project experiences inform new ways he and his team can evolve brand storytelling beyond film work and into media distribution and commercial filmmaking. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on the Give and Take of Creative Project Work Attribution

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Steps Are You Taking to Get and to Give Credit for the Work That You Do?" An experienced advertising executive now making brand films about companies and their futures, Jaeger shares his perspective on giving credit and taking credit for client project work. He shares when it is and is not appropriate to get attribution for the work you do on a creative project collaboration. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.