What Role Does Social Justice Play in Health Education - Louise Davis Langheier
What Writing a Comic Strip Teaches About Brand Storytelling - Doug Jaeger
Why Study Computer Graphics at Syracuse University - Doug Jaeger
In Chapter 2 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares the decision inputs that informed his choice to study computer graphics at Syracuse University. He highlights influences across his friends, family, and personal interests. Ultimately Jaeger chooses Syracuse a strong balance between academics - science, history, English - and arts and design. Jaeger is a partner at design firm JaegerSloan - http://jaegersloan.com/ - and is also president of the Art Director's Club - http://www.adcglobal.org/ . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.
Transcription:
Erik Michielsen: When you were at Syracuse University, what propelled you to focus on computer graphics?
Doug Jaeger: That's an interesting question. I went to Syracuse because I growing up had a friend, his name was Pete Berthold, and his father was an engineer at BellCorp. BellCorp was the company that defined all the business operating systems for the phone systems, and had the latest Macintosh computer at his house all the time. In the basement, never being used. It was like the home computer that dad would use when we weren't around as kids, you know, we got home from school, dad wasn't there, we'd play with the computer. I learned about HyperCard and all these computer software way before schools had them, and uh, my friend Pete, my friend Sean, all these guys I was growing up with, were all playing with basic and basicA and all these crazy, geeky things.
Pete was one year older than me. And he was the year ahead of me doing research he lived, you know, right down the block and he was doing research on what schools to go to, and he built this list of schools, and one was RISD, another one was, University of Arts in Philadelphia had a computer program, there was RIT, Syracuse was one of them - there were very few number of schools on the east coast I was limited because my parents didn't want me to go too far away. And, there was this idea Pete was just like, I'm going to Syracuse.
And he came back during his break and told me all about you know the technology, and they had this really great SGI lab they were doing 3D modeling in, and he in a sense convinced me that this was a great place to go. Because Pete was a friend of mine, I trusted him.
We were doing a lot of the same things, we were both artists and we were making videos and we were using the computer and so he went there, and then as a result, I went there. And, I wanted to go to RISD because I thought it had greater, you know, creative output in general it is a more creative school, but my parents felt really strongly, they wanted me to have a basis in academics. You know they wanted me to have science and history classes and English, they thought it was just really important. And so, although RISD has Brown as a sidepiece, they thought I would not do that. And so they felt that it's a school that could control me, put me in this little box where I would do all those things. And so, the city was not an option for me my parents grew up in the city, and they just didn't want me to go there and to learn there, they just thought it would be too corrupting and forced.
And so they wanted me to go somewhere protected, and so Syracuse was that place. And the program was computer graphics, which was half computer science and half art. And the art portion was photography, you know, studio photography, filmmaking, non-linear editing, 3D modeling and interaction design. And I also tried to take classes in conventional design I had lots of peers that were in design courses as well. And so I was really able to kind of, you know, get experience very early on, on the full palate of what media is and its potential.
How Father Influences Son's Creative Career Development - Doug Jaeger
Simon Sinek on How Childhood Influences Cultural Anthropology Research Career
In Chapter 10 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares how his childhood and education have shaped his approach to cultural anthropology, ethnography, and research. Sinek believes research should be done away from focus groups and in the field, especially in uncomfortable environments. His curiosity turns discomfort into a motivating factor he uses to better understand his subjects. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
Transcript
Erik Michielsen: How has your anthropology background proven helpful working in unfamiliar environments, including with the United States military?
Simon Sinek: Being trained as an ethnographer being trained and sort of having this cultural anthropology background, significantly changes the way of how I do my work, or being in strange or different situations. This is why I’m against focus groups. I think the concept of a focus group is laughable. That you bring people in to a sterile research environment, so that the researcher can be comfortable and safe and happy, but the respondents – the people who you want to be open and honest – are the ones who are uncomfortable and on-edge, that’s backwards to me.
It’s the responsibility of the researcher to go to the respondents. It’s the responsibility of the researcher to go into the environment, into the homes, into the societies, into the buildings, into the offices of the people that they want to study and understand. It’s the responsibility of the researcher to deal with the discomfort, rather than forcing the respondent to be uncomfortable.
So that’s how I was raised, both academically, and also that’s how I was actually raised. I lived all over the world. As a kid, we traveled around a lot, and so I will always go to somebody if I’m interested in them, and I believe they are the ones who should be comfortable and I’m the one who should be uncomfortable. That’s correct, because that way you get the best answers. And so, because that’s how I’ve always done things, I have no problem going to very unfamiliar environments. For me it’s an object of curiosity, if I’m uncomfortable I want to understand what’s making me uncomfortable and I think that’s kind of cool.