Media & Publishing

Lulu Chen on How to Build a Fashion Stylist Portfolio

In Chapter 7 of 13, fashion stylist Lulu Chen answers "Based on your experience what’s the best approach to building a commercial stylist portfolio?" Chen shares how collaborative test shoots create early career fashion portfolios. Chen highlights collaboration as a cornerstone component bringing together young industry talent - often assistant-level staff - to do test shoots. These shoots help all parties develop individual styles and tastes that over time get refined into individual portfolios.

Transcript:

Erik Michielsen: Based on your experience what’s the best approach to building a commercial stylist portfolio?

Lulu Chen: Well as an assistant you meet other assistants on photo shoots and you develop friendships and you figure out who has the same aesthetic as you or same style and you do test shoots, which contribute to building your portfolio. Building a test shoot is basically the same thing as a regular shoot but on a smaller scale. When young talent comes together and contributes to a test shoot, they are exploring their style; they’re developing their tastes and they’re trying to develop a portfolio. So this is the time for them to be creative and to work together and to really collaborate because everyone is putting in their time and money and effort. It’s not necessarily something they got commissioned to do and so it really is about the collaboration.

How Assorted Industry Roles Shape Fashion Stylist Career - Lulu Chen

In Chapter 8 of 13, fashion stylist Lulu Chen draws upon a wide array of fashion job experiences to tailor her freelance career. Advertising, public relations, sales, and editorial work provide Chen perspective on what roles best suit her interests and cultivate her talents.

How Julia Roberts Travel Shoot Kick Starts Stylist Career - Lulu Chen

In Chapter 9 of 13, fashion stylist Lulu Chen transitions out of fashion public relations and marketing to apply her creative talent in an assistant stylist role. Her first role lands her at an on-location In Style Magazine shoot with high profile Julia Roberts. As an assistant, Chen finds herself supporting and helping the stylist in any way possible.

Learning Magazine Publishing at Hearst and Conde Nast - Lulu Chen

In Chapter 10 of 13, fashion stylist Lulu Chen learns how the publishing business works from start to finish while working at Hearst and Conde Nast. While at Conde Nast's Self Magazine, Chen works with writers, art directors, photo departments and fashion directors to create the visuals and narratives behind each story.

How Editor Assembles and Produces a Magazine Photo Shoot - Lulu Chen

In Chapter 11 of 13, fashion stylist Lulu Chen highlights the assortment of responsibilities required to assemble and produce a magazine photo shoot. As an editor working on Self Magazine shoots, Chen works under time constraints to create and manage a team, the visuals, and clothing necessary to execute on a project.

Why Freelance Lifestyle Appeals to Wardrobe Stylist - Lulu Chen

In Chapter 12 of 13, fashion stylist Lulu Chen chooses to work as a freelance fashion stylist. Projects shoots vary across editorial, personal dressing, advertising, and catalogs and tend to be shorter. Whereas on-staff stylist positions focused on art direction projects start to finish, freelance provides her more focus on wardrobe. Moreover, Chen enjoys the flexibility of being able to choose different ways to work and work with various teams along the way.

How to Build a Lasting Creative Arts Career - Lulu Chen

In Chapter 13 of 13, fashion stylist Lulu Chen shares her approach to building a creative arts career. Chen notes creative career plans are more loosely defined and less structured than other professions such as law. She prioritizes applying organization skills to create her own structure and stay reliable while working as a freelance stylist in the fashion publishing business.

How WPP Ad Agency Job Inspired Entrepreneurship Leap - Hattie Elliot

In Chapter 13 of 16, entrepreneur and The Grace List founder Hattie Elliot finds an early career account management advertising job at WPP not in line with her passion to create experiences. Through the experience Elliot places higher personal values on creativity and independence and then leaves the agency world to start her own company.

How Connie Chung Mentored Asian-American Fox Reporter - Kyung Yoon

In Chapter 16 of 18, non-profit executive and spokesperson Kyung Yoon shares why she decided to enter broadcast journalism and how Connie Chung played both an inspirational and mentoring role in the process. Television journalism was a high-risk, longshot career choice that was not seen as a viable career option. Yoon, however, found inspiration in fellow Asian-American Connie Chung's work. After leaving the World Bank in Washington D.C. for Fox News in New York, Yoon connected with Chung, who soon became her mentor.

How Korean-American Fox Reporter Broke 1st On-Air Story - Kyung Yoon

In Chapter 15 of 18, non-profit executive Kyung Yoon discusses her first on-air broadcast experience with the McCreary Report. Yoon finds her break when a New York Korean owned grocery store boycott broke. At the time, Yoon took note that the Korean American community lacked a voice. This informed Yoon's future career transition to co-found the Korean American Community Foundation (www.kacfny.org) and become the organization's spokesperson.

How to Learn Broadcast News as a Production Assistant - Kyung Yoon

In Chapter 14 of 18, non-profit executive and spokesperson Kyung Yoon leaves a development staff position at the World Bank for an entry-level production assistant role at Fox 5 News in NYC. While paying her dues as a PA, Yoon learns to take reality and translate it into a video format, tell stories, and tightly edit content.

How to Make a Career Transition into Broadcast Journalism - Kyung Yoon

In Chapter 13 of 18, Korean American Community Foundation (KACF) executive director Kyung Yoon recounts her transition from studying international economics to the World Bank to Fox 5 News in New York. Finding international development desk work unfulfilling, Yoon makes a move for in-field broadcast reporting, starting in New York as a production assistant (PA) and working her way up to a nationally recognized news correspondent.

How Journalist Uses Skills to Help Elderly and Abused - Kyung Yoon

In Chapter 6 of 18, journalist and reporter Kyung Yoon uses her communications skills as a spokesperson representing battered Asian American women and isolated Korean elderly who are unable to ask for help. Yoon finds these moments have not only shaped her purpose in how she gives back, finding the process not an act of generosity, but an act of duty. Yoon is currently Executive Director at the Korean American Community Foundation (www.kacfny.org).

Why to Prioritize Girls Education in Developing Countries - Kyung Yoon

In Chapter 2 of 18, non-profit executive and spokesperson Kyung Yoon decides to leave a broadcast news correspondent job with Fox News to lead international documentary production at the World Bank (www.worldbank.org). There, she produces films on the importance of educating girls in developing countries so that they may apply their education to make better choices. The result is a virtuous cycle that provides a generational impact to a family, a community, and an entire nation.

How Storage and Cloud Technologies Improve Web Advertising - Ken Rona

In Chapter 12 of 12, business analytics expert Ken Rona highlights how innovative storage solutions, in particular information appliances, and cloud computing are redefining how marketers analyze human and consumer behavior. On-demand cloud computing server access - including the Amazon cloud - is creating opportunities for advertisers to outsource data centers and focus more on core competencies serving clients.

How to Use Do It With Others Approach to Build Strong Teams - Slava Rubin

In Chapter 6 of 16 in his 2010 Capture Your Flag interview, IndieGoGo co-founder Slava Rubin answers "How Has Indiegogo's Mantra, Do-It-With-Others, Affected Your Pursuits Outside of Work?" Rubin shares how he applies a "Do-It-With-Others" or DIWO approach to projects and ambitions inside and outside work.  Rubin, along with co-founders Danae Ringelmann and Eric Schell, developed the DIWO approach to build a platform to provide filmmakers and mediamakers tools for fundraising, promotion, and discovery.  Rubin shares that through college and early career, his tendency was more Do-It-Yourself (DIY) but over time he opened to finding complementary skills to build stronger teams.

Slava Rubin is CEO and co-founder of Indiegogo, the world's largest crowdfunding platform. Indiegogo empowers anyone, anywhere, anytime to raise funds for any idea—creative, cause-related or entrepreneurial. Prior to Indiegogo, Rubin worked as a management consultant. He earned his BSE degree from The Wharton School, University of Pennsylvania.

Transcript:

Erik Michielsen:  How has Indiegogo’` mantra, Do It With Others, affected your pursuits outside of work?

Slava Rubin:  Yeah, I think that part of my inspiration involved with Indiegogo is the idea that there are all these tools out there and all these people, while they feel like islands, they really shouldn'gt.  There is a lot of, now, ability to do it with others, whether it`s through influences like bloggers, partnerships with different companies, it always use to be that if you couldn't succeed by yourself, you were done.  There was this whole wave of DIY, do it yourself, which really goes back, I guess to the rock band era, maybe 20 years ago.  Now, it's really about leveraging all the things around you, the people, the tools, the information.

Erik Michielsen: As you're looking at what you`re learning in the work environment to facilitate stronger filmmaker success, what are you taking away from those lessons learned and applying them to your own life?

Slava Rubin:  Yeah, really I've always been pretty competitive in wanting to do things I could succeed myself, but the older I get, the more mature I get, the more I know it's about finding the right people to work with, knowing what you don't know, trying to get the right teammates and trying to lead all together. Which is all about  ``doing it with others``, I mean the leadership at Indiegogo is three people it`s Eric Schell, Danae Ringelmann and myself, and there is no question that we do it with others.

How Berkeley Lester Center Helps Incubate Startup - Slava Rubin

In Chapter 5 of 16 in his 2010 Capture Your Flag interview, IndieGoGo co-founder Slava Rubin answers "What Has the Lester Center for Entrepreneurship and Innovation at the University of California at Berkeley Done to Help Launch Indiegogo?" Rubin shars how the University of California Berkeley Lester Center for Entrepreneurship and Innovation provided early-stage support launching his company with Haas School of Business student co-founders Danae Ringelmann and Eric Schell.

Slava Rubin is CEO and co-founder of Indiegogo, the world's largest crowdfunding platform. Indiegogo empowers anyone, anywhere, anytime to raise funds for any idea—creative, cause-related or entrepreneurial. Prior to Indiegogo, Rubin worked as a management consultant. He earned his BSE degree from The Wharton School, University of Pennsylvania.

Transcript:

Erik Michielsen:  What has the Lester Center for Entrepreneurship and Innovation at the University of California Berkley done to help launch Indiegogo?

Slava Rubin:  It`s really amazing.  Most people don`t know but some of these schools how they help with entrepreneurialism and I must say I was shocked to see how much Berkley did to help entrepreneurs.  The Lester Center is just a testament to that because they have their own incubator where they help bring up and support these different startups with office space or different resources, which we were lucky enough to be able to get.  As well as, besides the Lester Center, the whole community, there were different classes we where we were able to leverage the professors or the student body to be able to do different market research or testing or bouncing off different ideas.  The amazing thing is that Indiegogo was one of many different ideas that came out of Berkley in that year for graduating in 2009 and some of them are quite successful in the last few of years as well.