In Chapter 9 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "What Recent Experiences Have Most Influenced the Direction of Your Career?" In 2012, Lehmann-Haupt joins TED Conference to help launch its TED Books digital publishing division. As a multimedia producer, Lehmann-Haupt works with top TED speakers to create tablet-based media products for the TED audience. This ultimately leads her to start her own multimedia storytelling company.
Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley.