In Chapter 10 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "What Did Working at TED Books Teach You About the Future of Publishing?" Working at TED allows Lehmann-Haupt to witness firsthand the business model disruption happening in the publishing industry. As companies like TED build content and audience, they also build distribution capabilities that limit or eliminate needs for big publishing house relationships to distribute content, physically or digitally.
Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley.