Jason Anello on Creating Food Web Content That Inspires Audiences

In Chapter 1 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "How Are Learning to Apply Your Food Passions in New Ways?" Anello shares how after years applying his passion for food by cooking for others, he is now expanding into creating digital content around food and eating with others. After starting a supper club to bring people together for dinner time and then writing a blog, Anello tries new ways to use digital media and social media to create food content for the web that engages, entertains and inspires his audience.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Three Ways to Have a More Memorable Meal With Friends

In Chapter 2 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "What Are Your Favorite Ways to Share Food Adventures and Meals With Friends?" In his culinary adventures, Anello has found three ways to have a more memorable meal with friends. First is having courage to order crazy items on the menu for the table. Second is getting more people involved in the group so more food can be tried and more reactions can be observed. Third is to be spontaneous and less rigid about making dinner plans.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Hosting an Annual Thanksgiving Potluck Dinner Party

In Chapter 4 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "What Have You Learned from Your Experience Hosting an Annual Thanksgiving Dinner Party With Friends?" Anello shares how hosting a potluck dinner party for friends every Thanksgiving - Thanksbringing - has allowed him to experiment with different types of food and ways to cook turkey. Consistently hosting every year has also given him a lens to see how his friendships are evolving, including new faces of friends and babies, and what that has meant in his life.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Parenting a Startup From Infancy To Adulthood

In Chapter 5 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "To What Do You Aspire and How Has This Changed If At All Over the Past Five Years?" Over five years interviewing with Capture Your Flag, Anello maintains an aspiration toward discovering the next and new. He shares how his co-founder work parenting his startup marketing agency out of infancy toward adulthood embodies this focus. He notes that work has him "in the weeds" nurturing and caring for the business he co-founded and has helped to build over five years.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Cathy Erway on How Fourth of July BBQs Build Family Traditions

In Chapter 2 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Erway shares how every Fourth of July her family and neighbors would come together for a barbeque to make large meals together. She shares how each year had a different theme and how Fourth of July BBQ food would be more than hamburgers and hot dogs.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Testing Cookbook Recipes by Hosting Dinner Parties

In Chapter 6 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Process Did You Use to Develop and Test the Recipes for Your Cookbook?" Erway shares how she added fun into the trial and error equation developing her cookbook recipes. She hosts a series of ten dinners, cooking ten dishes per dinner to cover the 100 recipe options for her cookbook. Erway gets feedback from dinner party attendees she uses to practice, refine and edit recipes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Getting More Comfortable in Front of the Camera

In Chapter 8 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Have You Learned to Be More Comfortable in Uncomfortable Situations?" Erway shares how she has dealt with uncomfortable situations, namely being on camera. She shares how scripted television segments can be difficult given the time constraints and production needs. Erway finds unscripted media, especially radio, preferable to on-camera, as she gets a more liberating feel from the spontaneity of the shows. As she prepares for a new round of television appearances for her cookbook, she embraces the challenge by focusing on the Taiwanese food and cultural stories she plans to share with audiences.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Phil McKenzie on How Aspirations Change as Experience Grows

In Chapter 6 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "How Are Your Aspirations Changing As Your Experience Grows?" McKenzie shares how growing his global conference series has opened new possibilities not only for new event locaitons but also for different types of product offerings. He builds upon his globally distributed Influencer Conference series to create a research program and salon talk series to complement the core annual events.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Bijoy Goswami on Simplifying Focus To Do More Impactful Work

In Chapter 7 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "On a Daily Basis, What Does It Means to Contribute in the Work That You Do?" Goswami shares how the contribution he makes in his work as a steward to help others on their journey is rooted in focusing his energy on journey stewardship each and every day. By taking a singular focus on stewardship, Goswami can repurpose this action across different mediums, from a YouTube cartoon project to speaking engagements to writing.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

How to Use Storytelling to Increase Brand Awareness and Product Sales

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Hattie Elliot on Testing a Destination Event Company Business Model

In Chapter 8 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has Been Your Approach to Testing and Iterating Your Company's Business Model?" Running a membership-based destination event business, Elliot learns to focus her energies more after taking on an outside investor. The investor pushes her to be more accountable to the profit and loss statement of the business and to manage the metric levers, including member acquisition and retention, to make her business successful.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Matt Ruby on Developing Characters for a New Comedy Series Pilot

In Chapter 8 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Are You Challenging Yourself to Improve as a Writer?" As a comedic screenwriter working on a new comedy series pilot, Ruby learns to write characters that balance being grounded in reality with being absurd and silly. He avoids writing canned jokes and instead focuses his screenwriting to make fictional characters more human, relatable, and approachable.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Building Team Chemistry Filming a Comedy Series

In Chapter 12 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Are You Learning to Work More Collaboratively With Different Personality Types?" Ruby finds it critical to build teams that believe in the project and have a willingness to be open and experimental on the film shoot. From the cast to the director to the cameraman and sound engineer, Ruby sees this shared value as a non-negotiable when filming, no matter how different a film team may be.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Monetizing Web Video With Branded Content Advertising

In Chapter 17 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Did You Decide to Make Branded Content and Product Placement Central to the Vooza Business Model?" By talking to advertisers, Ruby learns they are more interested in product integration into web series episodes than in running pre-roll advertising. Ruby finds this also benefits his audience, who is more accepting of branded content and product placement than of 30-second block pre-roll commercials.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How to Improve a Web Series Business Model

In Chapter 19 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How is Your Company Business Model Evolving as You Gain Experience?" Ruby finds he is evolving his business model by simplifying it. He reduces the number of options he offers potential clients so when writing a one-page proposal, it is even more clear what the client gets and how much it costs. As the company grows, Ruby and his team experiment with viewer subscription options to complement advertiser revenue streams.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Anatole Fayking on Testing Product Market Fit for a New Startup Idea

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Are You Learning to Better Develop Products and Build Companies Around Them?" Faykin shares how he and a friend pursued their passion for tennis and started an e-commerce company catering to people passionate about tennis. By testing product/market fit, Faykin and his partner realize there is not sufficient consumer demand for their product offering. After testing multiple channels, Faykin and his partner decide to shut down the business.

Anatole Faykin is an Internet entrepreneur and digital marketer exploring new career options. A passionate world traveler and problem solver, Faykin plans to return to graduate school to earn a biosciences masters degree. Previously, Faykin has started multiple companies, including Tuanpin, a Shanghai startup he sold in 2011. He holds an MBA from NYU and a BS in computer science and biology from the California Institute of Technology.

Anatole Faykin on Studying Life Sciences to Refresh Business Career

In Chapter 16 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Do You Expect to Use a Life Sciences Master's Degree in Your Business Career?" As a serial entrepreneur who has started multiple businesses, Faykin goes to school first to pursue his passion for studying biosciences and life sciences. He notes that by re-immersing himself in the field of science after many years away he hopes to identify problems to solve by starting new companies to build products that address them.

Anatole Faykin is an Internet entrepreneur and digital marketer exploring new career options. A passionate world traveler and problem solver, Faykin plans to return to graduate school to earn a biosciences masters degree. Previously, Faykin has started multiple companies, including Tuanpin, a Shanghai startup he sold in 2011. He holds an MBA from NYU and a BS in computer science and biology from the California Institute of Technology.