In Chapter 4 of 13 in his 2011 Capture Your Flag interview with Erik Michielsen, storyteller and entrepreneur Michael Margolis shares his passion for chocolate, its history, and its relevance in his life. Margolis, who describes his Switzerland-based early years as a "Willie Wonka Childhood", explains how his love of cacao and chocolate have helped him bring people together and also understand narrative and storytelling. Margolis is the founder and president of Get Storied (http://www.getstoried.com), an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change. Margolis earned a B.A. in Cultural Anthropology from Tufts University.