In Chapter 3 of 13 in his 2011 Capture Your Flag interview with Erik Michielsen, storyteller and entrepreneur Michael Margolis shares how he has applied his cultural anthropology education to understand how the world is changing. Margolis finds traditional cultural anthropology overly rooted in the past and takes initiative to apply its teachings to understand identify formation, culture creation, and consumer behavior. Margolis is the founder and president of Get Storied (http://www.getstoried.com), an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change. Margolis earned a B.A. in Cultural Anthropology from Tufts University.