In Chapter 13 of 17, entrepreneur and Moo (www.moo.com) founder Richard Moross shares lessons learned about his sociological and behavioral development while building his business over a six-year period. Moross highlights the transition from an instinctual, energetic, passionate role as company founder to a more composed, relaxed and calculated role as manager. The transformation plays a huge role in Moross' personal and professional development and complements an his increasingly refined communications skills.