In Chapter 14 of 17, entrepreneur, innovator and Moo.com founder Richard Moross highlights how the staffing needs of his London-based company have evolved as the company has grown. Moross hires generalists who set the tone for culture. Now, at 50 people, the company needs infrastructure, process, and professional managers owning responsibilities by division. Moross takes a note from baseball managers, learning that the pitcher that starts the game rarely is the one that finishes it.