In Chapter 12 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "What Criteria Did You Use When Considering an International Expansion?" Moross notes an early relationship with Flickr enabled a global presence, setting the stage for international operations expansion. Driving factors include developing a local presence for improved customer service, environmental factors, cost efficiencies, and having the right people in place to do the job. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.