In Chapter 11 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "Since We Last Spoke a Year Ago, What Has Been the Most Exciting Thing to Happen in Your Life?" Moross cites how rebuilding the company from the ground up has positioned it for 2011 growth. By rearchitecting Moo.com's website, software, and backend, the company strategically positions itself for the future. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.