In Chapter 11 of 13, Howard University track and field experiences shape Phil McKenzie's approach to priority and goal setting. Specifically, the mental preparation and fitness training provide McKenzie an orderly approach to set and top goals through perseverance, practice, and mental fitness. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.