In Chapter 10 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "How Has Your Involvement in Young Presidents Organization (YPO) Made You a More Effective CEO?" Moross finds value in the diverse YPO membership. The YPO peer learning network provides Moross a different perspective to complement the technology startup networks. Learning from international businesspeople working in different industries helps Moross improve his decision making. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.