How Hands On Work Enlightens Creative Career - Jason Anello

In Chapter 7 of 20 in his 2012 interview, creative director Jason Anello answers "How Has Hands On Experience Changing What You Believe is Possible in What You Create?"  Through his life and career, Anello finds success leads into management and, as a result, removal from hands on work.  He shares how he has created a career where he can maintain the hands on work that drives his passion to create things which unleash an audience pleasing experience.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

Developing a Creative Leadership Style - Jason Anello

In Chapter 8 of 20 in his 2012 interview, creative director Jason Anello answers "What Does It Mean to Be a Leader in What You Do?"  He finds leadership comes at the intersection of communication and curiosity.  By honing his approach to finding and presenting ideas he earns the respect of those around him and create a demand for his services.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How to Be Confident When Presenting New Ideas - Jason Anello

In Chapter 14 of 20 in his 2012 interview, creative director Jason Anello answers "How Do You Create Hope and Dispel Fear When Introducing New Concepts and Ideas?"  Anello takes the approach that no matter what gets presented there will be sides taken.  He finds it is less about taking a particular side and more about having the patience and understanding to find consensus and buy-in.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How Changing Surroundings Promotes Creativity - Jason Anello

In Chapter 19 of 20 in his 2012 interview, creative director Jason Anello "How Has Changing Your Surroundings Made You More Creative?"  Anello finds releasing himself from routine work places opens his eyes to new ways of thinking about ideas and problems.  Moreover, he finds going to the places he thinks would be least stimulating often prove to be the best places for creative thinking.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How to Break Out of a Comfort Zone - Jason Anello

In Chapter 20 of 20 in his 2012 interview, creative director Jason Anello answers "Where is Your Comfort Zone and What Do You Do to Break Free of Living in It?"  He finds security in doing things he has never done before.  He breaks out of his comfort zone by revisiting things he once thought he mastered and pushing himself to improve his skills or views.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany. 

How Recipe Writing Teaches You to Be More Creative

In Chapter 10 of 16 in her 2012 interview, author and food writer Cathy Erway answers "How Has Recipe Writing Taught You to Be More Creative?"  Erway notes the two aspects of the recipe writing process - experimenting and testing the recipe and then meticulously writing out the recipe.  She finds the former, the testing, pushes her to experiment and iterate on what she has tasted before. 

Cathy Erway is an author and food writer living in Brooklyn.  Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  She earned a BA in creative writing from Emerson College.

Transcript:

Erik Michielsen:  How has recipe writing taught you to be more creative?

Cathy Erway:  Ooh. The ingredients are kind of like my paint, and the pan is my canvas, so recipe writing, I guess there's two facets of it. It's actually doing the recipe with ingredients and tools and so forth, but having to go back and write it is actually much, much less creative. It's actually kind of a pain to make it because you want it to be as accurate as possible, and sometimes you did things in the moment that you might forget, and it just takes a long time.

So, I mean, I guess if we're talking about the former, which is recipe writing as you're doing it, yes, it absolutely is a great outlet for creativity, and it teaches me to be more creative because I'm always--like my palate is constantly wanting something different, so I have to come up with something different.

So it's a good natural way to be forced into being a little more creative or doing something a little more differently because I don't want to have the same thing that I’ve had before.

Cathy Erway on Fixing the Mixed Messages of Food TV Shows

In Chapter 14 of 16 in her 2012 interview, author and food writer Cathy Erway answers "Why Should Food Media Be More About Education Than Entertainment?"  Erway highlights the need for food media television and blogs to be more clear in their intent.  She believes audiences see entertainment as instructional.  Erway takes issue her and aims to clarify the intent or purpose of shows teaching cooking and selling cookbooks that do not promote healthy eating. 

Cathy Erway is an author and food writer living in Brooklyn.  Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  She earned a BA in creative writing from Emerson College.

Transcript: 

Erik Michielsen:  Why should food media be more about education than entertainment?

Cathy Erway:  Well, I mean, not to sound too naive, but I think that, yes, I understand there is a difference in tone for the purpose of a food media thing, television show, for example, and a lot of the times we don't see it, we don't see that line and it gets confused for authenticity or just, you know, plain instructions, something that you should follow, but of course a lot of entertaining stuff is out there that--it wasn't--it didn't have that purpose.

So, the first food media, TV shows started, you know, in the '50s when television -- that truly was--that was like housewives need to know how to flip an omelet, so this is how you do it. That's really where it started, but of course, now we have all sorts of crazy shows, all sorts of funny, entertaining blogs out there too, and we need to, like, just be a little more clear on which, you know--what we should be watching it for, and--I mean, not that there's anything wrong with entertaining food media. I love watching funny shows like Food Party. I love the old British series Posh Nosh but, I mean, if you're going to instruct a food and sell cookbooks, I think that there needs to be more purpose behind that than just to entertain. Because you're going to have a real impact on people's eating habits, and they do, and they really do.

And, you know, I've noticed when I write something on my blog that's a recipe that is kind of hilarious, over-the-top--bacon cream cheese cupcakes--that the readership spikes and sure enough, you know, that's fun and stuff, and I do that once in a while, but it's not something I want to do simply to have a broader audience and, you know, I just -- because I don't want people to eat -- I don't eat that way all the time.

Erik Michielsen:  Right. Yeah, yeah, it's misleading.

Cathy Erway:  Yeah. I think so.

Erik Michielsen:  Only if it's done for entertainment's sake then it -- Okay, the goal is to entertain and then to sell advertising behind that and to make a productive, you know, television show, but when you're--

Cathy Erway:  Then you're like a tobacco company. Right? You're just like selling something that people like even though you know it's not good.

Erik Michielsen:  Yeah, there's a deeper element there that can be probably used a bit more.

Cathy Erway:  I like to write recipes that, if you read the behind the lines I do have a mission, but I'm trying not to hit you over the head with it. I talk about how delicious turnips are. And they are, but I mean, who would've thought that originally? It's not something you'd read and be like, "Oh, yeah, totally!" You know, there's, I feel like there's media that is affirmative like when the watcher--when the viewer is watching it, it's, you know, there's a positive experience which is, "I agree with you, and I already do agree with you." And that's the easiest kind of positive response to get.

But when you challenge by bringing up a totally new thought or new revelation like turnips taste decadent. Right? Or you try to make it sound decadent instead. There this like, "Eh." You know, non-- but you know after a while maybe they'll try and maybe they'll think it's a positive thing afterwards. So it takes a lot more time, it's harder to do, it's harder to get people to have a good experience because they have to actually do it or try it or something. 

What Gets Easier and What Gets Harder - Doug Jaeger

In Chapter 1 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What is Getting Easier and What is Getting Harder in Your Life?"  He finds learning is getting easier and is pushing himself to learn coding and filmmaking.  Jaeger also notes how getting older affects energy levels and the need for rest.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Permanence Shapes Creative Career Choices - Doug Jaeger

In Chapter 3 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Makes Your Work Meaningful?"  Jaeger shares how he started in web design and, over time, worked to launch websites and brands.  Over time, he finds his work no longer exists and shifts his attention to work that has a more permanent aspect, specifically company brand identities.  He enables this using multimedia designed for longer lifespans, specifically film, photography, and video.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

Finding Joy in Affecting How Others See the World - Doug Jaeger

In Chapter 4 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Do You Enjoy Most About What You Do?"  Jaeger notes how he finds joy creating and making things or stimuli - designs, experiences, products - that shape how others see the world.  He revels in understanding the reactions from what he presents and using that to shape future work.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Motorcycle Lifestyle Inspires JaegerSloan Brand - Doug Jaeger

In Chapter 8 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do Motorcycles Play into Your Story?"  He shares what motorcycles have done to shape his New York City experience and how they came to represent attributes - awareness, efficiency, speed, fun, design excellence - behind the JaegerSloan brand.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Storefront Office Transforms Creative Business - Doug Jaeger

In Chapter 9 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Did You Decide Where to Locate Your Office?"  Jaeger learns from mentor, Carl Johnson of Anomaly, how London creative agencies work out of storefront offices.  After opening JaegerSloan as a hybrid office / gallery, Jaeger finds unexpected surprises being connected to the local community.  By being present in the community, Jaeger finds he is able to both participate and contribute as a member and help it flourish.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Curiosity Stimulates Creativity - Doug Jaeger

In Chapter 10 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Does Changing Your Surrounding Fosters Creative Thinking?"  Jaeger notes two ways to stimulate new ideas, creativity and curiosity.  He shares how changing surroundings opens new avenues for curiosity that translates into creative thinking.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Photography Passion Plays into Creative Career - Doug Jaeger

In Chapter 11 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Role Does Photography Play in Your Life?"  Jaeger shares how a childhood passion progressively has developed into an income earning resource.  He shares examples how he is learning both on the job and in daily life as he captures his world on film and shares the experiences with family and friends.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How Managing and Teaching Build Creative Career Skills - Doug Jaeger

In Chapter 12 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers the question "How is Your Creative Toolbox Changing?"  Jaeger notes how he is empowering others both at work - where he is building film teams - and in the classroom - where he is challenging art students to be more independent.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

Learning Storytelling Skills to Sell Concepts and Ideas - Doug Jaeger

In Chapter 13 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Are You Improving Your Storytelling Skills?"  Jaeger notes how getting involved in film has helped him better understand how stories can be told and used to sell a concept or idea.  The process teaches him how to apply existing skills and develop new ones to better serve clients and build his business.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How to Convince Clients to Try New Creative Ideas - Doug Jaeger

In Chapter 14 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do You Create Hope and Dispel Fear When Introducing New Concepts and Ideas?"  Jaeger makes it a point to create a comparable to ease resistance and help the audience better connect with the idea.  This complements industry experience and establishing a business build upon independence, experimentation, and flexibility.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.

How to Create Collaborative Film Project Teams - Doug Jaeger

In Chapter 15 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Do You Find Most Rewarding About Collaborating With Others on Projects?"  Jaeger shares what he has learned about working in a film project environment and assembling creative teams that thrive in his business environment.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.