How Working Internationally Propels Marketing Strategy Career - Alan McNab

In Chapter 14 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how international travel has impacted his marketing strategy career development. While at Hewlett-Packard and Cisco early in his career, McNab moved to Hong Kong and then did international mergers and acquisitions, or M&A, work at Cisco. Today, McNab works in Dublin, Ireland for NCR where he manages customer advocacy for Europe, Middle East, and Africa. McNab learns from other cultures how to position offerings differently, finding support through local agencies. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

Why Courage Matters in Corporate Market Entry Strategy - Alan McNab

In Chapter 13 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab what attributes help large companies launch new market strategies. McNab cites courage - a willingness to take risk - and building an underlying culture to motivate behavior. McNab cites Absolut Vodka as a standout risk taker whose market entry campaign went against the grain. He notes Cisco, where he worked early in his career, as a standout company that instills courageous culture in its merger and acquisition minded corporate growth mission. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Makes a Great Competitive Intelligence Program - Alan McNab

In Chapter 12 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab highlights what differentiates a good competitive intelligence program from a great one. McNab cites freshness, noting the importance of keeping sales teams the most informed people in the industry. In addition to fresh information, McNab also notes the importance of implementing feedback processes and systems to gather on the ground feedback from sales teams. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

What Skills are Most Useful Building a High Tech Marketing Career - Alan McNab

In Chapter 11 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares useful skills and roles relevant in high tech marketing career development. McNab recommends young professionals embrace an entry-level marketing position and, over time, work to diversify exposure across the organization in different marketing roles. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

Why Aspire to Delight Customers Rather Than Satisfy Them - Alan McNab

In Chapter 10 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details why customer delight, not customer satisfaction should be a top customer service performance metric. McNab shares how it creates a virtuous circle between a service performer and customer. This creates a customer advocacy culture that has stronger performance metrics to evaluate and promote high performing talent. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Heidegger Philosophy Influences Professional Ambition - Alan McNab

In Chapter 9 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab reflects on the philosophy of Martin Heidegger and his 1928 work "Being and Time." McNab learns to apply Heidegger's perspective on existence - I am therefore I think - to the context of service-oriented business. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How to Assess Trust and Establish Trustworthiness - Alan McNab

In Chapter 8 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how to assess trust and establish trustworthiness in business relationships. He highlights four key areas of assessing trust using four types of action: reliability, expertise, presence, and sincerity. He provides an example of how this framework operates by drawing on his experience working at Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Speech Act Philosophy Impacts Customer Service Strategy - Alan McNab

In Chapter 7 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how Speech Act language philosophy impacts customer service strategy. He highlights how coaching teams to engage, listen and make a promise to customers enables a customer service strategy. The Speech Act commitment philosophy empowers the customer as much as it does the line staff - the service technicians - working to deliver value on the ground. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Commitment-Based Management Empowers Employees - Alan McNab

In Chapter 6 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how commitment-based management can be used to create a participatory service driven culture. McNab works for NCR, a retail technology company with a substantial customer service group. By creating a culture of accountability, service becomes meaningful not only at the company level but also at the line level with individual employees. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Studying Speech Act Language Philosophy Improves Leadership - Alan McNab

In Chapter 5 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how studying speech act language philosophy has helped improve his leadership skills. He discovers an area of philosophy, speech acts, that applies language - a promise, request, or offer - to create or commit a new future together. By delivering upon a promise, the customer can assess performance and make a declaration of satisfaction or delight to close the loop on the interaction. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Customer Advocacy Impacts Marketing Strategy - Alan McNab

In Chapter 4 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab defines customer advocacy and details its marketing strategy impact. The power of a customer reference can be an indispensable marketing tool. Creating a culture of customer advocacy, where customers take a stand for a company and its product, can be a tremendous strategic asset for a company. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Keeping Promises Strengthens Cisco Customer Relationships - Alan McNab

In Chapter 3 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how he learned customer support and intimacy skills working with Cisco early in his career. Keeping promises allows Cisco to strengthen its customer relationships. This process starts by capturing a concern, then assessing it, and and finally delivering a solution. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Hewlett-Packard Engineer Becomes Cisco Marketer - Alan McNab

In Chapter 2 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how his technology marketing career developed after earning an electrical engineering degree and joining Hewlett-Packard (HP) as a network engineer. His engineering education provides him the credentials and assessment skills to get in the door with HP and, over time, transition to his client, Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.

How Sales Skills Apply in Executive Coaching Career - Garren Katz

In Chapter 13 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how his sales skills apply in his executive and life coaching practices. Katz notes the fundamental need to establish trust and its applicability across both professions. He highlights early career examples selling roofing and establishing trust in relationships to help customers make big financial decisions. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How Sincere Actions Establish Trusting Relationships - Garren Katz

In Chapter 5 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how actions and caring establish trusted relationships. He understands people can tell when you are sincere and when you are not. He places a priority on caring - emotional, intuitive, and intellectual - when building relationships. That care establishes the true trust. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

What Motivates Pursuit of Freedom Over Security in Life - Garren Katz

In Chapter 3 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz answers what motivates him to pursue freedom over security in his life pursuit. Garren questions security - asking if it is only a perception rather than a reality. Katz believes security is a mindset that can be created in different environments. He cautions how security can be restrictive and can be overcome by considering diversification as a life approach. Garren is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How to Make Your Aspiration Actionable - Garren Katz

In Chapter 1 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares his approach to realizing his aspiration to live the best life possible. Katz prioritizes intuition and curiosity over intellectual thought to gather feedback on his actions. The attentiveness help guide his actions. Garren is a graduate of Western Michigan University - http://www.wmich.edu/ - and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .

How to Teach Clients Creative Thinking - Jason Anello

In Chapter 4 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, Forking Tasty supper club co-founder, creative director, and experience marketer Jason Anello details meeting tactics he uses to teach clients to think more creatively. Anello draws upon his experience hosting supper clubs in New York City and uses many of the approaches that create shared experiences over dinner to challenge clients to think differently at the office. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .