Lauren Serota on What Gets Easier and What Gets Harder

In Chapter 4 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What is Getting Easier and What is Getting Harder in Your Life?" Serota notes the challenge of taking on management responsibilities after getting promoted from her hands-on interaction design and design research role to an associate creative director job. Specifically, she finds challenging to not do the work and instead to delegate the work and empower those doing it. After teaching design for three years and getting public speaking experience, she finds it easier to think on her feet and adapt to different situations.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Rethinking Career Goals After Three Years at a Job

In Chapter 5 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Aspirations Changing As Your Experience Grows?" Now in her third-year working at frog design, Serota shares how her career aspirations are becoming less about individual recognition and more about sharing knowledge to improve how others learn and live. She reflects to a time when her goals were more narcissistic and how her goals have progressively shifted from self to serving others.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on the Give and Take of Learning and Teaching Design

In Chapter 6 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Responsibilities Changing As You Gain Work Experience?" After three years working at frog design, Serota finds she is ready to transition from learning from job experience to teaching others what she has learned on the job. This coincides with growing creative leader responsibilities at work, continuing teaching responsibilities at her school, and new ways to make an impact in the design community.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on What It Means to Be a Creative Leader

In Chapter 7 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Does It Mean to Be a Leader in What You Do?" Serota leads by being able to ingest multiple perspectives, synthesize them and create a point of view that unites a team around a common vision. New in her role as assistant creative director, Serota finds teammates seeking her creative leadership at an individual task or tactical level.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on How to Build Relationship Rapport and Trust

In Chapter 8 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Do You Establish Trust When Building Relationships?" Serota shares how she has learned to build rapport, as trust is called in research terms, with others through being honest and inquisitive. She shares how defining what trust means depends on the context of a relationship. She uses trust-building examples from her fiancee personal relationship and ones from work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Building Creative Direction Communication Skills

In Chapter 9 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are You Learning to Communicate More Effectively?" Serota finds more exposure to the world and to people helps her understand how to communicate differently to different people. In her job role, she is responsible for giving creative direction to designers. She notes how designer personalities differ and how she finds it helpful tailoring feedback - conceptual to tactical - when working with them. She notes how she carries this awareness into her work presenting in meetings and facilitating in classrooms.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Sharing Leadership Responsibility

In Chapter 10 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As she grows as a creative leader, Serota finds herself in more complex team structures where leadership responsibility is shared. She works to improve how she collaborates with co-leaders on projects where she is not the sole leader or creative leader.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Learning to Be a More Productive Communicator

In Chapter 11 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "At This Point in Your Life, Where Are You Seeking Advice and Coaching?" As she goes through a job transition from individual contributor to manager, Serota seeks feedback to be a better communicator and collaborator working with other leaders on the job. She finds this skill transferable to her personal relationships in addition to those at work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on How to Be Confident Without Being Stubborn

In Chapter 12 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Does Confidence Play in the Work That You Do?" As a creative leader working in design, Serota learns the importance of having a defensible, researched point of view to give her confidence at work. She notes the difference between this kind of confidence and more emotional displays that can be read as arrogance or stubbornness.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on the Why Trust is the Key to Project Collaboration

In Chapter 13 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Serota finds building trust essential to creating successful creative team project collaborations in her work at frog design. She learns to both understand team expectations and communicate her own expectations to motivate her team and create an inclusive environment where each team member has a stake in the project.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Lauren Serota on Getting Organized at Work

In Chapter 14 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Do You Find are the Keys to Managing a Busy Schedule and Getting Things Done?" Serota shares how she uses an array of tools and approaches to organize her life and stay as productive as possible. She replaces voice memos with Evernote to record her thoughts and makes post-it do to lists and checklists to stay on top of tasks. She organizes email by separating read and unread and works through the unread emails first.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Lauren Serota on Using Reflection to Understand How Others See You

In Chapter 18 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Has Reflection Played in Shaping Your Personal Growth?" Serota finds reflection helps her avoid getting caught in her own head and pushes her to examine her actions from the perspective of others. This underscores an important lesson she has learned: the value of regularly asking for and receiving feedback on her actions and work.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Nina Godiwalla on Learning Work Ethic From Asian Immigrant Parents

In Chapter 2 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "Where Did You Learn Your Work Ethic?" Godiwalla notes how her parents had a tireless work ethic and always put the needs of children and family before their own. Their behavior sets a role model example that teaches young Godiwalla that with hard work she can achieve anything. This helps prepare her for the hundred-hour work weeks of in her first Wall Street job. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Erik Michielsen: Where did you learn your work ethic?

Nina Godiwalla: Oh, I think from having immigrant parents, there is definitely a work ethic. There is a tireless work ethic from my parents, and it’s also selfless, life was never about my parents, it was all, always, about their children, and I don’t know if that’s being Asian, immigrant, or maybe a little bit of both, but everything—I can’t—you know when I was writing my book about Wall Street and my family, I had to go back and think about it. I could not remember a time where my parents would buy something for themselves. I still—I mean I still can’t think of a time where my mom had said, “Oh, you know what? I need to go buy this for myself,” or my father, ever. If they got a piece of clothing or something, it was for Father’s Day or for Mother’s Day, but, in general, everything was for their children. There was always an opportunity to do something else for their children, and I think that they had that mentality with work. They would work, work, work, either at their traditional jobs or doing something for us, and I think that was a huge part of it.

On top of it, I started off, when I went into Wall Street where the culture was you work day and night, you work day and night, and I think that kind of preparation, being with my family, was the perfect preparation for pulling off a hundred-hour workweeks on Wall Street. And there were a lot of things that I—pros and cons about my—starting your first job on Wall Street in this kind of environment where it’s work, work, work, and one of them, by far, was getting that very strong work ethic so early on because every job to me afterwards has been kind of I can do this. This is no brainer, I can do this pretty easily, so I think those two things were definitely huge.

Nina Godiwalla on Turning Your Passion into Your Mission

In Chapter 6 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Do You Define and Measure Success in What You Do?" Godiwalla shares how work success is less about results and more about staying immersed in mission-based work that allows her to use her passions to achieve a greater purpose. Over time she finds herself achieving dream goals as she builds her diversity and leader training business. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript:

Erik Michielsen: How do you define and measure success in what you do?

Nina Godiwalla: For me, I think less about success because my life has had this major shift from working to purpose. I’m very clear now that I have a purpose and I’d say I can actually articulate it a little bit better that way because I was in a meeting about 2 weeks ago, and I was talking about what I do, and as I get very worked up, I was very passionate about it, and the guy that I was speaking to said, “You sound like you’re really not working, you’re on a mission,” and that was interesting because I thought, “Yeah, I know, because I don’t feel like I work anymore,” and, you know what? Because I don’t feel that way, I am not measuring success. I’m not sitting around thinking, “Did I do these three checkmarks?” It’s almost like I’m growing—I can see that things are changing significantly around me. Every year of my life is wow, I said a year or 2 years ago that was a dream to me. That is something I would have loved to do but never thought. I hadn’t even thought about getting that far, and then I find myself 2 years later doing that, and so I think that is success to me, is being able to find that purpose, and then just going after it full force, and being able to adapt and be flexible as things are constantly changing around me.

Erik Michielsen: When someone asks you, “What is your mission?”, how do you respond?

Nina Godiwalla: I think one of the major messages I have is really focused on step up, speak up, when you’re in a place of power, really being able to take your power and help other people that might not be in power, and those have played to both my focuses, leadership and diversity, and that applies from a diversity standpoint, so such a small example is if you’re in a room and you hear an inappropriate joke about a certain minority group, if you’re not part of that minority group and it makes you feel a little bit uncomfortable, a lot of times we’d just gonna look the other way. The most important thing for you to do at that moment is be able to say something and be able to stand up for that group because that group has been criticized and it’s an opportunity for you as not being a part of that.

From a leadership standpoint what I’m focused on is being in a place of power, whether you—wherever you are. You don’t even have to be high in the hierarchy or whatever it is, but a great example was we were just talking in a meeting, we were at the State Department, we were having this talk about how people repeat, someone gives their credit to the wrong person, so a very senior person says, basically, he repeated what someone else said, and everyone kind of starts giving credit to the senior person who said it, 15 minutes before, two other people had already mentioned it, and we’re giving examples of what’s a way to actually remind people that that’s not the right person, that’s not the person that really said it, and it’s something along the lines of, “Oh, well, Joe, that’s a great point—that’s a great way that you’ve summarized Sandy’s comments earlier, that’s—that was really impressive the way you did it concisely,” or something like that, and, basically, giving back credit to the person that did it. And if you are the most senior person in that room, it’s even more important for you to do that because you’re acknowledging to the rest of the staff, I’m aware of where that came from, and even if you’re not the most senior person, you’re in that room, and so you have an opportunity to bring attention to that, so it’s those sort of things, always making an impact, whether you formally have a hierarchical place or not.

Nina Godiwalla on Training Leaders to Step Up and Speak Up

In Chapter 7 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "When Someone Asks You, 'What is Your Mission', How Do You Respond?" In her diversity and leader training work, Godiwalla strives to teach those in power to "Step Up and Speak Up" to support those with less or no power. She examples of this as it relates to diversity issues in the office as well as in more general meeting environments where credit for ideas and work is often taken by senior staff who just restate another's idea or work. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript:

Erik Michielsen: When someone asks you, “What is your mission?”, how do you respond?

Nina Godiwalla: I think one of the major messages I have is really focused on step up, speak up, and it's about being able to, when you’re in a place of power, really being able to take your power and help other people that might not be in power, and those apply to both my focuses, leadership and diversity, and that applies from a diversity standpoint, so such a small example is if you’re in a room and you hear an inappropriate joke about a certain minority group, if you’re not part of that minority group, it’s the most important thing, and it makes you feel a little bit uncomfortable, a lot of times we’d just gonna look the other way. The most important thing for you to do at that moment is be able to say something and be able to stand up for that group because that group has been criticized and it’s an opportunity for you as not being a part of that.

And I think from a leadership standpoint which I’m focused on is being in a place of power, whether you—wherever you are. You don’t even have to be high in the hierarchy or whatever it is, but a great example was we were just talking in a meeting, we were at the State Department, we were having this talk about how people repeat, someone gives their credit to the wrong person, so a very senior person says, basically, he repeated what someone else said, and everyone kind of starts giving credit to the senior person who said it, 15 minutes before, two other people had already mentioned it, and we’re giving examples of what’s a way to actually remind people that that’s not the right person, that’s not the person that really said it, and it’s something along the lines of, “Oh, well, Joe, that’s a great point—that’s a great way that you’ve summarized Sandy’s comments earlier, that’s—that was really impressive the way you did it concisely,” or something like that, and, basically, giving back credit to the person that did it. And if you are the most senior person in that room, it’s even more important for you to do that because you’re acknowledging to the rest of the staff, I’m aware of where that came from, and even if you’re not the most senior person, you’re in that room, and so you have an opportunity to bring attention to that, so it’s those sort of things, always making an impact, whether you formally have a hierarchical place or not.

Nina Godiwalla on How Job Success Can Isolate and Overwhelm

In Chapter 8 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Have Awards and Accolades Validated Your Work and Your Mission?" Godiwalla finds receiving awards, such as being inducted into the Texas Women's Hall of Fame, validate her work and her mission. As a public speaker traveling extensively, she finds it progressively difficult to get to know people well during short trips. Travel-related time constraints limit her ability to connect with the amazing people she meets which leads her to feel frustrated and isolated. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Transcript:

Erik Michielsen: How have awards and accolades validated your work and your mission?

Nina Godiwalla: At this point, I feel like it just helps me realize I’m going in the right direction but it doesn’t necessarily change anything major for me. Now that I’m so clear in what I’m doing, the awards and the accolades are like an extra bonus, like it’s nice, but before I felt like I was almost choosing what I would do based off of awards and accolades to some extent because that would be a great thing to do to get this award or get that, and now I feel I’m more along the lines of I’m so clear on my mission, I’m so clear on the purpose, and what I need to accomplish, fantastic, they’re just not nearly as important to me, I think, now that I’m so clear on my path.

Erik Michielsen: And you’re meeting some other people that are part of those communities, do you feel like you share similar views and there’s more work to do?

Nina Godiwalla: We come from completely different areas, one of that, I mean when I got inducted in the Texas Women’s Hall of Fame, Sandra Day O’Connor, as you know, she was one of the recipients, there are people that are colonels in the military. We all came out of so many different disciplines. Again, it’s like an amazing opportunity to meet fantastic, accomplished people, but definitely coming from very different backgrounds, and I feel like also, at this point, I’m so overwhelmed with—I feel like I’m constantly meeting such amazing people that I don’t even have time to get to know anybody anymore, and so the journey almost feels lonely at times because I’m overwhelmed with amazing people that I can’t follow up with. It’s absurd, it is absurd as it sounds, and I know that’s a choice, I mean don’t get me wrong, you create how busy you are, but there is always the next thing that I’m going to, the next thing I’m leaving for. And I mean I go to events all the time, I’m speaking. People give me their business cards, and I’d say I’ll follow up, and I have such good intentions, I really want to, I write it down, but by the time I get back, I’m already—there’s the next one where I meet 15 other people, and then I go back, the next one, so in a lot of ways, yes, I mean it’s fascinating, it’s amazing, but it’s also just completely overwhelming to be around, just meet all these amazing people all the time. (chuckles)

Erik Michielsen: Yeah, yeah, you wish for all that, sometimes, to come, and you get it, and you’re like I’m feeling more isolated and more lonely than ever.

Nina Godiwalla: Yeah, and I’ve heard that from several people, which I thought was interesting. I wouldn’t have—someone said it to me today, actually, she said— I was saying how, “Wouldn’t it be nice to be able to connect a little bit more with people geographically because several of us travel a lot?” And she said, “Yes. Sometimes it gets lonely,” and I hadn’t thought of it that way, and I was thinking, “That’s exactly what I mean.” I mean it feels lonely somewhere along the lines even though you’re constantly with such amazing people.

Nina Godiwalla on How to Turn Your Competitors into Collaborators

In Chapter 9 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Are Your Aspirations Changing As Your Experience Grows?" Godiwalla shares how running a growing leadership training business has been about rolling with the punches, taking it one day at a time, and developing deeper collaborative relationships. As her experience grows, Godiwalla finds ways to work with potential competitors such as Whole Foods in collaborative ways on projects with British Petroleum and the State Department. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Nina Godiwalla on White House Roundtable Lessons on Leadership

In Chapter 11 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "What Have You Found Most Valuable About Working With the White House?" Working on the White House Roundtable alongside an interdisciplinary mix of industry experts gives Godiwalla greater context of how to help leaders become better people. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.