Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Increase Brand Awareness With Television Product Placement

In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

andall Metting on How to Design a Better Trade Show Booth Experience

In Chapter 13 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Metting shares how he worked with his team and trade show staff to create a fresh, innovative booth experience for his product, Dulce Vida tequila. By building a faux tequila distillery, Metting is able to provide consumers a more memorable branded experience.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How to Avoid Burnout Working a Fast-Paced Job

In Chapter 14 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Do You Avoid Burnout and Maintain Performance Working a Fast-Paced Job?" Metting shares how he avoids burning out at work by keeping it fresh and new. On a daily basis, his work ranges from hands-on landscaping for events and recoopering whiskey barrels to traveling for meetings to working booths at events such as South By Southwest, Austin City Limits and Formula One races.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Job Search Advice for Recent College Grads

In Chapter 15 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Becoming a Better Teacher?" Metting shares how he provided career coaching for a recent college graduate looking to find a new job. He advises the young graduate to write down ideal qualities for a job and then to start networking to meet people and find related job openings.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Improving Focus at Work to Get Better at Your Job

In Chapter 16 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Skills Are You Working on Right Now to Get Better at Your Job?" Working as a marketing manager, Metting finds sharpening focus is job skill he is working on right now. For him it comes down to taking a pause to reflect and not rush through job to job. He finds taking extra time to slow down and think through his work makes him more productive and improves the quality of his work.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Hattie Elliot on Learning Work Ethic Studying Least Favorite Classes

In Chapter 2 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "Where Did You Learn Your Work Ethic?" As a creative child, Elliot has a difficult time with science and math in school. She learns a work ethic by studying hard to do well in these subjects that do not come naturally to her. Elliot uses this approach later in life an entrepreneur, investing time to learn hard subjects like budgeting and financing that also do not come easy but, once learned, help her be a better business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Finding Love Changes Entrepreneur Aspirations

In Chapter 5 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How is Your Long-Term Perspective on the Future of Your Business Changing Over Time?" After finding someone special and getting into a committed relationship, Elliot rethinks her long-term goals for her business. Whereas in the past she was patient, she now looks at more aggressive ways to ramp up her business and position it to be sold in coming years.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

When to Stop Bootstrap Funding Your Business and Get Investors

In Chapter 6 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Informed Your Decision to Stop Bootstrapping Your Business and Pursue Outside Capital?" After years using her own money to fund the business, Elliot opens to taking outside investment capital. While still capable of bootstrap funding the business, the emotional and physical stresses prove another reason to change direction and raise money. 

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on the Learning Curve of Working With Investors

In Chapter 7 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" After years running a self-financed business, Elliot raises outside capital and faces a new challenge: learning to work with an investor. She adapts to now having a boss figure and the accountability as a steward of the investment that comes with it.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Testing a Destination Event Company Business Model

In Chapter 8 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has Been Your Approach to Testing and Iterating Your Company's Business Model?" Running a membership-based destination event business, Elliot learns to focus her energies more after taking on an outside investor. The investor pushes her to be more accountable to the profit and loss statement of the business and to manage the metric levers, including member acquisition and retention, to make her business successful.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Building a Business is Like Raising a Child

In Chapter 9 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are the Stakes Increasing as You Invest Another Year Building Your Own Company?" As a small business owner, Elliot finds raising a small business is like raising a child. In the early infancy stages, she is more forgiving of wrinkles but as it matures, she is less forgiving and more focused on a plan. She learns to embrace getting older and becoming more confident and assured in her approach to raising the business.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

3 Insider Tips on Finding a Small Business Investor

In Chapter 10 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Advice Do You Have for Small Business Owners Considering Taking on an Investor?" A small business owner who brought on an investor over the past year, Elliot shares three ways to improve the investor solicitation process. First, she notes the importance of doing due diligence to hone a business plan and financial model. Second, using the models, calculate the amount of funding you will need and map the use of funds out over a timeline to make sure you raise the right amount. Third, finding an investor comes down to matchmaking and finding the right person with the right motives to be your business partner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Staying True to Your Customers as You Grow a Business

In Chapter 11 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What New Challenges Are You Facing as You Grow Your Business?" As Elliot expands her business by taking on investment and expanding into new events and trips, she learns the importance of staying true to her clientele. To do this it is about maintaining a level of quality service in her offerings while also being considerate of evolving tastes that come with getting older.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How to Communicate More Effectively With Others

In Chapter 12 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are You Learning to Communicate More Effectively?" To Elliot, effective communication in both personal and professional relationships comes down to one thing: properly setting expectations. Setting clear expectations allows her to make a promise to another - a boyfriend, a family member, a client - that she can deliver on in the future.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Learning Financial Planning Skills for Small Business

In Chapter 13 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Skills are You Working on Right Now to Become Better at Your Job?" Elliot shares that after many years focusing on event planning and outsourcing financial planning, she now is spending more time learning budgeting and financial planning to better manage her small business finances. This helps her stay organized, maintain bottom line visibility on company performance, and be a better steward of investor financing she has received.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on What It Means to Be a Leader Running a Small Business

In Chapter 14 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Does It Mean to Be a Leader in What You Do?" Elliot shares how being an entrepreneurial leader running a small business starts with waking up each day and making the most of it. It means fighting through adversity and challenge, staying honest with others, being optimistic about reality, and never playing the role of a victim.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Making New Year Plans to Grow a Small Business

In Chapter 15 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has You Most Excited About the Year Ahead?" "Elliot shares how the New Year has given her opportunity to put new investor financing to work growing her business. From expanding corporate business partnerships to scaling the size and scope of destination events such as a Telluride Ski House and Hamptons House, Elliot looks to build her relationship business and improve her member experiences.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.