Audrey French on Why Not to Fear Confrontation

In Chapter 18 of 21 in her 2014 Capture Your Flag interview, new mother Audrey Parker French answers "What Has Experience Taught You About How to Better Manage Confrontation?" French shares how she has overcome a fear of confrontation by not taking emotional outbursts from others, especially anger, personally.

Audrey Parker French is a new mother living with her husband and son in Austin, Texas. Before leaving work to focus on family, French co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She graduated from Wake Forest University. 

Audrey French on How to Get More Comfortable With Negotiation

In Chapter 19 of 21 in her 2014 Capture Your Flag interview, new mother Audrey Parker French answers "How Are You Using Negotiation Skills in Your Life?" French shares how she has a lot in common with many other women in that she has not been comfortable with the win-lose concept of negotiation. As she negotiates more by selling a condo, buying a house, selling a car and setting a consulting pay rate, she finds seeking win-win negotiation scenarios mae her feel better about negotiating.

Audrey Parker French is a new mother living with her husband and son in Austin, Texas. Before leaving work to focus on family, French co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She graduated from Wake Forest University. 

Courtney Spence on Why to Find a Sponsor for Your Career

In Chapter 8 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Role Have Advocate and Sponsor Relationships Played in Your Development?" Spence shares how sponsor and advocate relationships go above and beyond giving advice and have helped her through difficult times on her career journey. She notes that it is important to respect sponsors for the time they give you as well as to continually look for sponsors who are willing to help you grow your career.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on How to Give More Thoughtful Feedback

In Chapter 9 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Type of Feedback Do You Respond to Best?" Spence finds feedback is best - thoughtful, purposeful, actionable - when it does not come with an agenda or a bias not specific to the situation. She finds people love to give advice but that often translates into them talking about their experiences. Spence finds effective feedback is more about the recipient and than the person giving feedback.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on Living Up to Expectations as a Company Leader

In Chapter 11 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Role Does Living Up to the Expectations of Others Play into the Way You Live?" As a leader of a company, Spence, experiences and accepts the constant pressure that comes with meeting expectations from investors, employees, clients and partners. She finds it is about staying mindful of her journey and her organization's mission, purpose, and values while making a difference and having fun doing so.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on Why Managing Email Gets Harder as You Get Older

In Chapter 13 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Skills Are You Working on Right Now to Become Better at Your Job?" Spence is challenged by staying organized and maintaining correspondence each day. Specifically, she feels overwhelmed by the daily demands of her email inbox and managing the increasing demands on her time as she gets older. Spence finds zero inbox or inbox zero advice is not for her and looks for alternative ways to manage her communication in and out of her inbox.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on How to Tailor a Growth Plan That Fits Your Business

In Chapter 14 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "As Executive Director, How Do You Decide What Time Horizon to Focus on in Work?" Spence shares how working in a fast-changing creative space requires her to keep time horizons short for business planning. She notes how it benefits her organization to stay nimble and quick to adapt to changing technology such as website platforms. She also finds this nimble approach feeds into helping her evolve her business model to embrace higher value projects to support employee salaries and benefits.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on How to Train Young People to Do Creative Jobs

In Chapter 15 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "How Are You Advancing the Ways You Train and Support Creative Talent?" Spence shares what she has learned over 15 years working with and managing teams of twentysomething creative professionals. She finds training millennials is less about teaching technology and more about teaching accountability and how to work on a project for someone else. These client project skills teach young creatives a structure of how to be professional and meet employer expectations.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on How to Be a Better Strategic Partner

In Chapter 16 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "How Are You Improving How Your Organization Builds Strategic Partnerships?" Spence shares what she has learned about being a better strategic partner over the 15-year journey leading a nonprofit. She finds being a better partner comes down to appreciating partner commitment, finding values that align, and regognizing that a true relationship is about both the "relation" and the "ship." She notes how everyone wants the relation but many overlook the need to want and embrace the ship.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on How to Make Negotiation Less Stressful

In Chapter 17 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Role Do Negotiation Skills Play in Your Work?" Spence shares how, like confrontation, she traditionally does not enjoy negotiating. To make negotiating less stressful, she tries to bring in trusted teammates for the negotiation. Additionally, she finds it helpful to keep your higher purpose in mind so as to not get lost in the details during the negotiation process.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Courtney Spence on Overcoming a Fear of Confrontation at Work

In Chapter 18 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Has Experience Taught You About How to Better Manage Confrontation at Work?" Spence shares how avoiding confrontation is a problem she is working to solve as a leader. She notes how she has started to face confrontation as it has come up in her office, especially when she decided to relocate her organization from Austin to San Francisco.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Randall Metting on Learning Work Ethic Starting Career at Coca-Cola

In Chapter 3 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "Where Did You Learn Your Work Ethic?" Metting shares how his work ethic was especially influenced working an entry-level marketing job at Coca-Cola after graduating college. Working at a large corporation, Metting is able to identify and focus on his strengths while also learning from a variety of people he befriended while working at Coke.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Growing Into a Craft Spirits Marketing Manager Job

In Chapter 5 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are Your Responsibilities Changing As You Gain Work Experience?" Promoted into a marketing manager role, Metting shares how increasing sales and marketing responsibilities are giving him deeper exposure to what life is like working at a fast growing craft spirits beverage company.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on a Day in the Life of a Craft Spirits Marketing Manager

In Chapter 6 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Metting shares a what a typical day looks like in his work as a craft spirits marketer working for a tequila brand. His work involves coordinating with company leadership and field distribution sales teams to manage a constant stream of partner requests, sales promotions, and event planning executions across the country.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How a Productive Day Starts by Caring For Your Dog

In Chapter 7 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Routines Have Been Most Helpful in Your Life?" Metting shares how routines make his life better and notes that each and every day starts with the routine of caring for his dog, Shiner. Taking care of Shiner sets Metting's day in motion as he gets into the office to work on digital and event marketing at work.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Marketing Advice on Finding the Right Event to Promote Your Product

In Chapter 8 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Factors Help You Determine Where to Direct Your Marketing Resources?" Metting shares his process for finding the best events to promote and market his product, Dulce Vida tequila. He and his team assess a variety of factors, from cost to competition to human resources to audience size, to narrow event options to those with highest impact potential.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Use Storytelling to Increase Brand Awareness and Product Sales

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Take a New Brand From Market Entry to Market Penetration

In Chapter 10 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What is the Process of Taking a New Brand From Market Entry to Market Penetration?" Metting shares how he and his team are planning and executing market strategy to build upon new market entry to deepen market penetration and product sales. The team starts by refining target market options. It then invests in event marketing across Steinberg Springs music festivals to the New Orleans Tales of the Cocktail conference. Through the process, Metting and his team hone product marketing and positioning while building the brand.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.