Richard Moross on When to Hire a Creative Agency to Build Your Brand

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How is Company Growth Changing Your Advertising and Public Relations Needs?" As his company hits its one millionth customer and 200 country customer footprint milestones, Moross sees a need to invest in global branding and marketing communications. He shares why his company decided to seek external expertise and what he learned as the team went about finding the right creative agency, Creature, to develop an international television ad to run in the UK and US. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Doug Jaeger on Cultivating Creative Aspirations to Make a Difference

In Chapter 3 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are Your Aspirations Changing As Your Experience Grows?" Jaeger continues to seek ways he can leave behind a legacy in what he creates. He works strike a balance between experimental projects such as silverware design and other ways to make things, including films, that can change user behavior or culture in meaningful ways. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Improving Teaching by Sharing Knowledge Online

In Chapter 4 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are You Becoming a Better Teacher?" Jaeger finds that the Internet continues to make it easier and easier to share your knowledge and create a virtural mentoring environment with online learners and students. He looks for ways to share his thinking and work to get feedback and give away his knowledge to a larger audience outside the classroom. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Why Selling Your Work Starts With Selling Yourself

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Role Does Confidence Play in the Work That You Do?" As a professional, Jaeger shares why having confidence can make or break your ability to sell work. He shares an experience from working in advertising and doing a professional photography look book shoot for a fashion brand. Skilled at photography, he finds indecisiveness working on a set with models leads to not being successful completing the project. He compares this to how having confidence in his branding and marketing work has allowed him to Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Performing Under Pressure in a Creative Career

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Jaeger shares how he first learned to perform under pressure working in advertising at TBWA/Chiat Day agency. There he learns what it means to be a creative designer who can stand out by performing under deadline pressure. He compares this skill to an athlete practicing and working up to a big shot in a big game. Jaeger also shares how doing deadline-based work has allowed him to use stress as an ally and motivational tool. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Turning One Project into a Multiyear Client Relationship

In Chapter 8 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Experiences This Past Year Have Most Influenced the Direction of Your Company?" Jaeger shares how having a client shift from a three-month project commitment to a multiyear commitment has affected his business. It creates a sense of validation in the creative work he and his team is doing and gives him confidence to invest more in business infrastructure and systems to manage small business growth. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Growing Creative Capacity by Making Brand Films

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Have Your Client Projects Shaped How You Present Your Skills When Pitching Business?" Jaeger and his team invest in brand film projects to learn new capabilities. As they sell brand film work for clients, the project experiences inform new ways he and his team can evolve brand storytelling beyond film work and into media distribution and commercial filmmaking. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on the Give and Take of Creative Project Work Attribution

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Steps Are You Taking to Get and to Give Credit for the Work That You Do?" An experienced advertising executive now making brand films about companies and their futures, Jaeger shares his perspective on giving credit and taking credit for client project work. He shares when it is and is not appropriate to get attribution for the work you do on a creative project collaboration. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Managing and Motivating Creative Project Teams

In Chapter 13 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are You Learning to Better Manage and Motivate Teams?" Jaeger finds how he works best in spurts and builds his management style around this on and off approach. He makes sure to check in with his team when taking breaks from his own work and make sure there are no obstacles in their way. He favors this more casual approach over planning regular meetings. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on What Makes Some Collaborations Better Than Others

In Chapter 14 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Jaeger shares what he has learned about collaboration building film teams for production and post-production. He finds ways to build working relationships with people that have different skills and to bring the right mix of skills together when hiring production crews and project teams. Working in a creative director role, he shares the challenge of getting the skills mix right on a project and how he and his business partner have learned to assess fit take people off teams with the fit is not right. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Ken Biberaj on Performing Under Pressure and Staying On Message

In Chapter 7 of 23 in his 2013 Capture Your Flag interview, New York City Council Candidate Ken Biberaj answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Biberaj notes that given how easy it is to record audio and video and given the seriousness of the city council role, it is important he treats his role of a political candidate for public office with respect. With this comes a need to stay on message when speaking publicly to voters.

Ken Biberaj is currently a 2013 Democratic Candidate for City Council in New York City. He is also a public relations executive for the Russian Tea Room restaurant at One Fifty Fifty Seven Corporation, a family business focused on real estate development, investment sales and retail leasing. Previously Biberaj was Florida Research Director for the Kerry-Edwards for President Campaign. Biberaj holds a JD from New York Law School, a Masters in Public Policy (MPP) from Harvard University Kennedy School of Government, and a BA in Political Science from American University. 

Clara Soh on How to Make Complex Research Easier to Understand

In Chapter 14 of 20 in her 2013 Capture Your Flag interview, health economist Clara Soh answers "How Have You Learned to Translate Complex Research into Easily Digestable Writing?" Soh shares how she has learned to translate what she does at work to the level of communication her audience prefers such as academic or legislative or journalistic. Early career experiences reading extensively while in the Peace Corps give Soh the appreciation for diversity she then hones in her health economist career. Clara Soh is a health economist and Senior Director of Policy and Research at a pharmaceutical trade organization in Washington, DC. Previously, Soh held senior roles at Kaiser Permanente Center for Health Research (KPCHR) and Health Policy Research Northwest (HPRN). Soh earned her Masters of Public Administration (MPA) in Policy Analysis and Healthcare Public Finance from the NYU Wagner School and a BS in Molecular Biophysics and Biochemistry from Yale University.

Randall Metting on How to Start a Blog That Builds Your Personal Brand

In Chapter 1 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Did Starting a Blog Help You Build Your Personal Brand?" By channeling his passions for music, food, culture and his dog Shiner into a blog, Metting brands himself "The Unofficial Mayor of Austin".  The blog allows him to cultivate his passions and tell the story of Austin while building meaningful community ties. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.

Randall Metting on How Blogging Renews Passion for Writing Restaurant Reviews

In Chapter 2 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Has Blogging Reconnected You With Your Passions for Journalism and Writing?" Going through the College of Journalism at the University of Florida, Metting gets experience writing reviews on the local scene. Years later he renews his passion for writing by starting his blog and shares an example of how he approaches covering and reporting on a new restaurant opening. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.

Randall Metting on Ways to Promote Your Local Blog and Increase Traffic

In Chapter 3 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "What Do You Do to Promote Your Blog and Drive Traffic to It?" Writing a local blog, RandallMetting.com, about the Austin food and entertainment scene, Metting creates a Top 10 Rankings to rate his favorite places and venues. He adds detail and then shares his post with the ranked place via social media. Metting finds the venues appreciate his approach and proceed to invite him to visit them to learn more about their businesses and the teams who work there. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.

Randall Metting on How Personal Branding Helps Land a Dream Job

In Chapter 6 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Has Building Your Personal Brand Opened New Opportunities in Your Career?" Metting shares how taking initiative to start a blog and build his personal brand online and offline opened doors to finding a dream job working with a friend. Working with local businesses to create events helped Metting promote his blog and fostered a connection to the Dulce Vida Tequila team about ways they could work together. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.

Chris Hinkle on How Digital Agency and Software Company Creative Roles Compare

In Chapter 2 of 10 in his 2013 Capture Your Flag interview, software engineer Chris Hinkle answers "How Does Working at a Software Company Compare and Contrast With Working at a Digital Agency?" Hinkle finds digital advertising creative work to be more experimental and short-term project focused. Switching into software at Evernote, Hinkle connects with the accountability that comes with building software that helps the company meet financial targets. Chris Hinkle is a senior software engineer working at Evernote in Silicon Valley. Previously, Hinkle worked at New York City digital agencies HUGE and R/GA in creative director and software engineering roles designing products and developing Internet mobile applications and websites.

Chris Hinkle on How Working in Silicon Valley is Different Than Working in New York

In Chapter 3 of 10 in his 2013 Capture Your Flag interview, software engineer Chris Hinkle answers "How Has Working in Silicon Valley Reshaped What You Think is Possible in Your Career?" Relocating from New York City to Silicon Valley, Hinkle cuts past the "get rich quick" entrepreneur scene and finds a passionate generation of innovators working to make the world a better place. This contrasts with the more media industry-driven tech scene he experienced in New York City. Chris Hinkle is a senior software engineer working at Evernote in Silicon Valley. Previously, Hinkle worked at New York City digital agencies HUGE and R/GA in creative director and software engineering roles designing products and developing Internet mobile applications and websites.