How Social Media Helps Build Trusting Relationships - Mike Germano

In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares views on relationships and trust.  Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. The sharing - hometown, interests, job, pictures - provide an openness that creates more ways people can find common interests and bond over them. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.

How Yahoo Marketer Creates Community Programs - Jason Anello

In Chapter 1 of 13, running Yahoo's experimental marketing team allows Jason Anello an opportunity to develop programs by mixing new technologies, trends, niche audiences, and timing. With a personal aspiration to find the new and the next, Anello's professional role takes him across the world to places like India, Vietnam, and Brazil to absorb cultures while interacting with local communities.

How Yahoo Unites London, Mumbai, and NYC - Jason Anello

In Chapter 5 of 13, Yahoo experimental marketer Jason Anello gets tasked with concepting, designing and building the Yahoo Yodel Studio across New York City, London, and Mumbai.  Through the experience, Anello embraces the unexpected, including Mumbai Domino's pizza, to unify different local interactive experiences across a global theme.

How to Apply Creative Skills in Direct Mail Marketing - Jason Anello

In Chapter 7 of 13, designer Jason Anello joins a direct mail marketing firm after finding an entry-level advertising agency job creatively too restrictive. At the direct mail firm Anello connects a new found creative freedom with client business results. This then empowers Anello to stretch and experiment creatively within this measurable framework and learn more about how people behave when presented with differing stimuli.

How Technology Enhances Sports Fan Experience - Jen Duberstein

In Chapter 16 of 18, Major League Soccer legal counsel Jen Duberstein uses her sports industry digital media and legal experience to understand how technology enhances the fan connection.  At a higher level, Duberstein believes the technology helps bring a sense of hope to fans and makes a greater impact in the world.

How to Create Sports League Sponsorships - Jen Duberstein

In Chapter 15 of 18, Major League Soccer (MLS) legal counsel provides Jen Duberstein learns to mitigate risk in structuring and negotiating contracts.  Duberstein learns why drafting sponsor fair agreements must lock sponsors into business terms and reduce termination risk.  She finds larger deals, inculding expansion agreements, must include huge non-commitment penalties in protecting league interest and weighing business risk vs. legal risk.

How Law Firm and In-House Roles Differ - Jen Duberstein

In Chapter 12 of 18, Jen Duberstein, now a Major League Soccer (MLS) legal counsel, shares the challenges in transitioning from the Proskauer law firm associate culture to an in-house position for media company Time Warner.  Duberstein learns how in-house positions expose lawyers to broader business culture and focused company objectives that contrast with broader responsibilities and pure legal focus withing law firm environments.

How Sports Job Teaches Lawyer Business Skills - Jen Duberstein

In Chapter 10 of 18, Major League Soccer (MLS) attorney Jen Duberstein aspires to more business-focused roles in business development and legal affairs after setting and attaining a 10-year goal to work in legal counsel for a major sports league.  Duberstein's broad exposure to corporate governance, marketing, and promotions across many departments and partners has helped her understand the business of sports, providing necessary experience to embrace next steps in her career.

How to Excel in Internships and Entry-Level Jobs - Jen Duberstein

In Chapter 8 of 18, Major League Soccer (MLS) legal counsel Jen Duberstein highlights the importance of commitment and willingness to work extra when trying to establish a career in sports, media and entertainment. Referencing her present work with interns, Duberstein highlights how interns and entry-level staff working extra to help the team make an impact and get remembered for future opportunities.

How to Apply Law Degree in Sports Career - Jen Duberstein

In Chapter 6 of 18, Jen Duberstein learns the importance and relevance of applying a law degree in a sports career.  While working sports public relations and media production at NBA on TNT, Atlanta Thrashers, & Goodwill Games, Duberstein is exposed to several groups and realizes sports industry executives all have law degrees. Duberstein then chooses to attend Northwestern University Law School to learn law and apply to sports legal and business career pursuits that eventually land her a job at Major League Soccer (MLS).

How Media Relations Job Shapes Sports Career - Jen Duberstein

In Chapter 5 of 18, Jen Duberstein learns to remain patient while working a post-college internship, eventually landing an entry-level media relations and broadcast production role in Atlanta. Daytime and evening positions at the Goodwill Games, Atlanta Thrashers, & NBA on TNT provide Duberstein, now a Major League Soccer (MLS) attorney, an introduction to the world of sports she uses to establish her career.

How University of Michigan Sports Inform Career - Jen Duberstein

In Chapter 4 of 18, University of Michigan undergraduate college experiences, including college writing classes, small sport color radio broadcasting, and public relations (PR) interaction, help Jen Duberstein get hired into college sports media & broadcasting internships. Duberstein, now a Major League Soccer attorney, shares the importance of developing craft by covering smaller sports, in preparation for future large sport opportunities.

Food Author's Advice for Aspiring Writers - Scott Gold

In Chapter 17 of 17, "The Shameless Carnivore" author and Faster Times "Meat" columnist Scott Gold advises graduating college seniors aspiring to be writers to write often and publish material to the public domain. Allow others to see, review, and comment on the work. He compares advancing writing skills to learning to play an instrument, highlighting the importance practice, repetition, and feedback play shaping competency, confidence, style, and viewpoint.

How Family Audience Helps Author Define Writing Success - Scott Gold

In Chapter 16 of 17 of his 2009 Capture Your Flag interview with host Erik Michielsen, "The Shameless Carnivore" author and food writer Scott Gold learns to write for an audience of one after understanding subjective nature of defining of success. Gold defines success by making his audience, namely his two brothers, think and laugh. This contrasts with the more abstract challenge finding success in incremental book sales and rankings.

How Writing 8-Pound Lobster Story Led to First Book Deal - Scott Gold

In Chapter 15 of 17, author Scott Gold shares writing milestones from first published article post-college to, later, landing his first book deal. The first article involves food and family, with Gold publishing notes on eating an 8-pound lobster with his mother for the New Orleans Times-Picayune. The first book moment highlights opposite emotions of joy getting a book deal and fear having to then write a book.

How Author Decides to Write Non-Fiction - Scott Gold

In Chapter 14 of 17 of his 2009 Capture Your Flag interview with host Erik Michielsen, author Scott Gold shares shares how he decided to write non-fiction, after taking multiple non-fiction classes at Washington University, Gold embraces the format's artistic balance. Non-fiction fundamentals appeal most to Gold, namely its fact-based structure and the complementary broad creative license a writer uses to build upon that base.  Scott Gold is a published author and writer living in New York City.  His passion and love for food and culture was spurred from his childhood growing up in Louisiana.  He graduated from Washington University in Saint Louis, where he majored in philosophy.

How to Write and Pitch a Winning Book Proposal - Scott Gold

In Chapter 13 of 17, while working as a literary agent Scott Gold learns the realities of book proposal writing. Understanding proposal writing balance involves equal parts showcasing writer voice / story idea and marketing approach. Gold later applies this approach when successfully pitching his first book "The Shameless Carnivore".

How Literary Agent Job Reshaped Writing Ambitions - Scott Gold

In Chapter 12 of 17, Scott Gold graduates Washington University in St. Louis and lands his first job as a literary agent. Supporting non-fiction writers and journalists, Gold learns to reshape his ambitions, striving away from mediocracy rather than toward greatness. In his literary agent role, Gold gets to help, shape, and hone writers' work from first draft to final copy. Through this, he learns about the editing process, picking up tools he later applies as a writer in telling stories and telling them well.