What Keeps a Brand Relevant Over Time - Jason Anello

In Chapter 6 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello highlights what makes a brand relevant. Thinking of a brand as a person, complete with personality, is an approach Anello uses to communicate his point. It is about maintaining genuine, consistent behavior while also embracing and adapting to cultural change as time lapses. Here, Anello points out that it is less about full immersion into a trend than it is about recognizing new ways the brand can test different ways to communicate or share itself with its audience. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How Geolocation Innovation Impacts Marketing Campaign Strategy - Jason Anello

In Chapter 7 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why geo-positioning - or geo-location - transforms marketing campaign potential. GPS-enabled mobile devcies take digital concepts to physical locations and open new opportunities for both physical (e.g. Gap) and virtual (e.g. AOL) brands to engage their audiences and customers. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How to Pitch an Experiential Marketing Concept or Campaign - Jason Anello

In Chapter 5 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares how context helps pitch an experiential marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is more vague. Establishing a contextual framework allows Anello to close the gap between what his client knows about what exists and what it can expect from something new and untested. It also empowers clients to sell the concept or campaign internally, as well. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How to Use MBA Finance Skills in Marketing Operations Role - Phil McKenzie

In Chapter 9 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how he has applied MBA finance skills developed at Goldman Sachs in current marketing operations roles. McKenzie highlights attention to detail - almost obsessively - as the most critical transferable skill.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

How to Travel Internationally and Engage Influencer Culture - Phil McKenzie

In Chapter 7 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why international travel is fundamental to understanding influencer culture. Immersion into local activities, experiences, and communities shaping an influencer culture breaks down outsider perspectives formed via media. McKenzie uses Sex and the City and Law and Order as two examples outsiders use when trying to understand New York City life and culture.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

What Creates Influencer Culture Clusters - Phil McKenzie

In Chapter 5 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why he sees influencer culture by clustering together arts, entrepreneurship, philanthropy, and technology communities. He finds intersections across these individual groups, in effect a multi-dimensional map of how influencer or tastemaker culture develops. Influencer culture cannot be defined without understanding how it connects the dots. Marketing and brand professionals develop models to plug into and influence culture. McKenzie shares how influencer culture is different than mass market culture and, as a result, requires a different marketing approach. He highlights a 180 degree marketing plan speaks better to influencer clusters than does a traditional 360 degree mass market brand marketing campaign. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

How to Be Successful in Sales by Building Trusting Relationships - Geoff Hamm

In Chapter 3 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares how developing a relationship and establishing trust enables long-term success in a sales career. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Search for an Executive Sales and Marketing Job - Geoff Hamm

In Chapter 4 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares the job search process he uses to find great jobs. To identify an opportunity, Hamm looks for great product and compatible culture. Once he identifies these, Hamm then qualifies each using his business and personal network. This provides him honest insight, feedback, and introductions that further the matchmaking process. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Hire a High Performance Sales Team - Geoff Hamm

In Chapter 5 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm details his approach to interviewing, hiring, and building teams. After meeting the candidate, Hamm asks himself whether he could sit next to the person on a cross-country flight. Hamm continues by going through more traditional elements, including interest in the position, past accomplishments, and business networks or Rolodex. If a second interview occurs, Hamm applies lessons learned in sales and management training at previous companies to gauge strengths and personality using standardized tests, namely Gallup Strengthsfinder. This helps Hamm better understand fit between individual, the role, and the team. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How Account Executive Adapts Into Sales Manager Role - Geoff Hamm

In Chapter 7 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm adapts from account executive sales roles into sales management roles. Hamm learns to let go of the hands-on sales elements and focus more on cultivating talent, encourage individuality, and foster growth in his team. Hamm applies a strengths-based skill building approach while finding resources to address weaknesses and gaps. This approach increases loyalty across the team. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How Patience Helps Manage in a Political Corporate Climate - Geoff Hamm

In Chapter 8 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares how he navigates political climates in large Internet companies. Hamm learns to practice patience and prioritize understanding another's point of view. He assumes good intentions and addresses the situation from this perspective. This helps Hamm align goals and achieve objectives in difficult situations. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Safely Navigate a Corporate Restructuring - Geoff Hamm

In Chapter 9 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares corporate restructuring and reorganization lessons learned going through several mergers and acquisitions. Hamm retreats from decision-makers following personal agendas and instead seeks ways to align with customer focused factions. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

Why to Work in Innovative and Disruptive Industries - Geoff Hamm

In Chapter 10 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares why he enjoys working in innovation rich industries. Hamm, a 15-year Internet industry veteran, notes the necessary perseverance investment and potential payoff, highlighting a big career moment when a large telecommunications company Chief Marketing Officer - CMO - committed the majority of its advertising spend to digital, rather than television. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How Teaching Skills Enable Sales Success - Geoff Hamm

In Chapter 11 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares the importance of developing industry expertise in sales. Over time, Hamm gains the industry knowledge to be a a thought leader and become a trusted education resource for his clients. As an industry resource, Hamm is then able to better communicate innovative new product potential. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Convince Large Brands to Invest in Unproven Technology - Geoff Hamm

In Chapter 12 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm highlights the importance of relationship, trust, and accountability when selling unproven new technologies into large Fortune 500 clients. Over 15 years selling online advertising, Hamm learns how to build more trusting relationships by working through difficult times with clients. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

Why Prioritize Sales and Product Management Team Collaboration - Geoff Hamm

In Chapter 13 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm shares why he spends 30-40 percent of his time working with his product team. Hamm, an Internet ad sales veteran with 15+ years experience, emphasizes how condensed innovation cycles impact product feedback loops and release cycle times. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Make Customers Business Development Partners - Geoff Hamm

In Chapter 14 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm highlights how innovative industries create opportunities for customers to become new business development partners. Unproven technology products serving new markets offers existing clients - in Hamm's case brands and agencies - to participate in the business development process. Hamm compares current online advertising client business development partnerships to how Proctor & Gamble participated in the television advertising industry development during the 1950s. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

How to Prepare for a Senior Executive Sales Presentation - Geoff Hamm

In Chapter 15 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm offers advice on what matters most when giving a sales presentation to senior level executives. Preparation, fortitude, originality, are key, as is having a clear understanding of the client's business. This research contributes to the relationship and trust building elements fundamental to winning business. He notes these potential clients see 100s of sales presentations and Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.