What Keeps a Brand Relevant Over Time - Jason Anello

In Chapter 6 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello highlights what makes a brand relevant. Thinking of a brand as a person, complete with personality, is an approach Anello uses to communicate his point. It is about maintaining genuine, consistent behavior while also embracing and adapting to cultural change as time lapses. Here, Anello points out that it is less about full immersion into a trend than it is about recognizing new ways the brand can test different ways to communicate or share itself with its audience. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How Geolocation Innovation Impacts Marketing Campaign Strategy - Jason Anello

In Chapter 7 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why geo-positioning - or geo-location - transforms marketing campaign potential. GPS-enabled mobile devcies take digital concepts to physical locations and open new opportunities for both physical (e.g. Gap) and virtual (e.g. AOL) brands to engage their audiences and customers. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How Hyperpersonal Marketing Builds a Brand Personality - Jason Anello

In Chapter 8 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello details how hyperpersonal theory - using digital communication to connect one-on-one with an audience, can deepen brand to customer relationships. The conversations resulting from a more hyperpersonal setup create customer service improvement and innovation opportunities from both the feedback gathered as well as the relationship established. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

Why Customer Service is a Marketing Job - Jason Anello

In Chapter 9 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why social media communication has created a need to unite marketing and customer service business units. Anello suggests the traditional model keeping the two groups separate is outdated and needs to change, especially given how customer service client engagement continues to increase as new technology becomes available. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

Lessons on Leaving a Corporate Job to Start a Business - Jason Anello

In Chapter 10 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares the most notable changes in leaving a corporate job - in his case Yahoo! - to start a new company. As an entrepreneur, Anello learns to manage without corporate infrastructure support such as travel. He also adapts to a world where work and personal life are much more intertwined. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

What Makes a Good Business Partner - Jason Anello

In Chapter 11 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur, creative director, and experience marketer Jason Anello shares why a good business partner is someone you can inherently trust. Trust creates a stable base that allows for more open conversation through good times and bad. By understanding partner strengths and weaknesses, Anello and his team can run the business more efficiently. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How Owning Your Business Changes How Decisions Are Made - Jason Anello

In Chapter 12 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur, creative director, and experience marketer Jason Anello highlights how decision and communication processes change when fully committing to start a business. Anello contrasts his partner driven approach to how he made decisions in corporate environments and also working on part-time side projects. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How Small Business and Corporate Decision Making Differs - Jason Anello

In Chapter 13 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, small business owner and creative director Jason Anello compares and contrasts how decisions get made in a small business and a corporation. Unlike corporate scenarios, it is not about permission, rather about volition and a willingness to act decisively. This inclusiveness, paired with a priority on taking action, provides a structure that, while not as formal as a corporate setting, allows the business to develop quickly. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How to Learn From Failure - Jason Anello

In Chapter 14 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur, creative director, and experience marketer Jason Anello shares learning from failures is more meaningful than learning from successes. He highlights that it is much more powerful to learn from the process of making failures and not failure as a result. Over time, understanding this and then being able to recognize a failure while it is happening is a great way to find long term success. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How to Reflect on Failure - Jason Anello

In Chapter 15 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director, experience marketer, and supper club host Jason Anello processes failure by reflecting on it. To understand failures, Anello first gets out of the space where the failure occurred and then works it out creatively drawing or cooking. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

How to Pitch an Experiential Marketing Concept or Campaign - Jason Anello

In Chapter 5 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares how context helps pitch an experiential marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is more vague. Establishing a contextual framework allows Anello to close the gap between what his client knows about what exists and what it can expect from something new and untested. It also empowers clients to sell the concept or campaign internally, as well. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .

Why Events Matter to Brand Marketing Strategy - Phil McKenzie

In Chapter 12 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie walks through why events, when done well, can be transformative brand marketing tools. Events can establish trust, build relationships, strengthen loyalty, and do so in a positive way. McKenzie highlights an example of how a Mad Men Clorox ad created a meaningful connection to its audience. He then shares his experience creating a Jaguar XJ product launch event at New York's Classic Car Club.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

How to Overcome Common Influencer Brand Marketing Mistakes - Phil McKenzie

In Chapter 11 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how fear and knowledge gaps limit brand marketer ability to connect with influencers and tastemakers. Additionally, short-term timelines - predicated by Wall Street quarterly earnings pressures - causes breakdowns in longer-term influencer community connection.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

What Makes an Authentic Brand Experience - Phil McKenzie

In Chapter 10 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why authenticity matters creating a personalized brand experience. Creating standout brand experiences comes with research and preparation, similar to investing time in curating guests for a dinner party.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

How to Use MBA Finance Skills in Marketing Operations Role - Phil McKenzie

In Chapter 9 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how he has applied MBA finance skills developed at Goldman Sachs in current marketing operations roles. McKenzie highlights attention to detail - almost obsessively - as the most critical transferable skill.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

How to Smash Organization Silos and Empower Employees - Phil McKenzie

In Chapter 8 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares his views on why now is the time to smash silos of traditional organizational structure models. McKenzie feels overly narrow focus limits individual and organizational potential. He agrees checks and balances, specifically in role definition, are necessary to prevent chaos while encouraging empowerment through functional flexibility.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

Why Thinking Globally Matters in Influencer Culture - Phil McKenzie

In Chapter 6 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why he is taking his Influencer Conference - http://influencer10.com/ - business international in 2011. Building upon early childhood experience exploring culture, McKenzie learns the local limitations of understanding culture in a increasingly globalized and connected world. McKenzie avoids narrow-mindedness inherent in a regional approach and puts an international plan in place to embrace the global and community nature of trendsetting and tastemaking. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.

What Creates Influencer Culture Clusters - Phil McKenzie

In Chapter 5 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why he sees influencer culture by clustering together arts, entrepreneurship, philanthropy, and technology communities. He finds intersections across these individual groups, in effect a multi-dimensional map of how influencer or tastemaker culture develops. Influencer culture cannot be defined without understanding how it connects the dots. Marketing and brand professionals develop models to plug into and influence culture. McKenzie shares how influencer culture is different than mass market culture and, as a result, requires a different marketing approach. He highlights a 180 degree marketing plan speaks better to influencer clusters than does a traditional 360 degree mass market brand marketing campaign. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.