How Video In-Game Advertisting Sales Teaches Creative Selling - Geoff Hamm

In Chapter 16 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm learns to sell more creatively working at Electronic Arts and selling in-game advertising (IGA) to marketers and agencies. Hamm supports client goals by balancing between creating new ways to support brand marketing initiatives and applying his experience working in data-focused online advertising. Hamm graduated from the University of Illinois - http://illinois.edu/ - and is now SVP of Sales at at Scribd http://www.scribd.com/ in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.

Why Your Biggest Competitor Should Be Yourself - Sarah Simmons

In Chapter 10 of 16 of her 2010 Capture Your Flag interview with host Erik Michielsen, Food and Wine Magazine 2010 Home Cook Superstar, Bon Appetit contributor, and food entrepreneur Sarah Simmons competes against herself by setting micro-goals and stretch goals. Leaving a retail digital strategy consulting career behind to follow her passion for food, Simmons uses micro-goals to complement her enthusiasm and curiosity to progressively structure a career path. Learn more about Sarah at http://sarahmcsimmons.com.

How Journalism Education Applies to Food Writing - Sarah Simmons

In Chapter 9 of 16 of her 2010 Capture Your Flag interview with host Erik Michielsen, Food and Wine Magazine 2010 Home Cook Superstar, Bon Appetit contributor, and food entrepreneur Sarah Simmons shares how her journalism education has proven useful building a food career. Simmons not only applies skills such as writing to your audience on projects for Bon Appetit and her personal blog, but also finds the education useful when writing recipes. Learn more about Sarah at http://sarahmcsimmons.com.

How to Train New Leaders as Baby Boomer Generation Retires - Steph Redlener

In Chapter 10 of 10, creative talent agent Stephanie Redlener shares approaches to bridge the talent gap between technology-savvy young leaders and the retiring baby boomer generation. Redlener emphasizes the importance of establishing trust, especially given hiring baby boomer managers are often unfamiliar with younger generation technology expertise. To address skills or experience shortfalls, Redlener proposes young leaders opt not for one mentor but rather a board of directors mentor team. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

Why to Hire Talent You Respect But Do Not Necessarily Understand - Steph Redlener

In Chapter 9 of 10, creative talent agent Stephanie Redlener shares why companies should hire candidates they respect but do not necessarily understand. Redlener believes the world is in need of innovators and changemakers given the speed of change. By hiring the same type of people, organizations face difficulty thinking differently. Redlener finds companies who hire on shared values, not viewpoints, do well building innovative cultures and superior performance. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

How Definant Cultures Create Competitive Advantage - Steph Redlener

In Chapter 8 of 10, creative talent agent Stephanie Redlener discusses how companies with clearly defined cultures can better position purpose. This more detailed purpose allows them to take a stronger stance on identity and, as a result, frame identity as different or defiant. Redlener, an advertising industry recruiter, shares how this definant messaging benefits a company by attracting better talent. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

How to Add Creative and Social Change Elements into Lifestyle - Steph Redlener

In Chapter 6 of 10, creative talent agent Stephanie Redlener shares how surrounding herself with inspiring social change and creative minded peers help her better identify and embrace her own social entrepreneurship ambitions. Redlener finds value in the osmosis of spending time around and connecting individuals having fun doing what they love in life and doing so with a creative and social mindset. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

Why Great Jobs Match Personal Values to Company Values - Steph Redlener

In Chapter 5 of 10, creative talent agent Stephanie Redlener details why great fitting jobs are those where personal values and company values are aligned. Shared values form lasting bonds - personal and professional - that provide not only reward but also stability over time. Redlener shares the challenge many companies face not understanding their own values and, hence, culture. By investing in this understanding at an organization and individual level, better fits and higher performance result. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

What to Prioritize When Building a Personal Brand - Steph Redlener

In Chapter 4 of 10, creative talent agent Stephanie Redlener shares why to prioritize messaging when building a credible and effective personal brand. Redlener highlights the importance of connecting ambition with action, notably a body of work, when positioning oneself. For example, Redlener notes disconnects when individuals with little digital footprint apply for digital jobs. She advises individuals to be aware of how personal experiences - activities, conferences, etc. - compare and contrast against written experiences - i.e. the resume. Redlener is an advertising industry recruiter for the Talent Business (http://www.thetalentbusiness.com).

How to Personalize Your Career Ladder - Steph Redlener

In Chapter 3 of 10, creative talent agent Stephanie Redlener builds upon why she advises others create their own career by detailing how to personalize one's own career ladder. Redlener notes the notion of 25-year company careers, complete with traditional career ladder progress up the chain are no longer the norm. As a result, she encourages clients to take ownership of their skills and goals and personalize their own career ladder. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

Why to Create Your Own Career - Steph Redlener

In Chapter 2 of 10, creative talent agent Stephanie Redlener shares why she advises recruiting clients to create their own career. Rather than fill holes by requirement, Redlener takes a non-traditional approach to push clients to better understand their ambitions and goals, ultimately leading to a better match between employer and employee. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

How to Apply Anthropology in a Recruiting Career - Steph Redlener

In Chapter 1 of 10, creative talent agent Stephanie Redlener cultivates a passion for understanding people and culture through an interest in anthropology studies and, later, advertising. She finds the anthropology developmental aspect a strong complement to advertising brand, consumer, and culture aspects. This leads Redlener to become an advertising industry recruiter, working for The Talent Business (http://www.thetalentbusiness.com/) in New York.

Why Expert Relationships Matter in Big City Newspaper Reporting - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 13 of 17, Gonen, a New York Post education reporter, shares the complexities working in the largest U.S. public education system. The 1.1 million participants in the New York City system go beyond students and teachers to include politics, policy, transportation, and food. As a result of the complexity, Gonen prioritizes building relationships with experts across the various education sub-sectors. The relationships, developed over time, help Gonen identify and make sense of stories in his daily reporter role at the New York Post. Before starting his New York City newspaper reporting career, Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.

What Are Myths and Realities in a Reporter and Editor Relationship - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 12 of 17, Gonen, a New York Post education reporter, shares his perspective on myths versus realities in the newspaper reporter and editor relationship. Journalism school taught Gonen to expect a hands-on relationship between the editor and journalist. In reality, Gonen learned editors function more like movie directors, managing many moving parts and budgeting time and attention accordingly. As a result, autonomy, independence, and, especially, trust are central to the editor and reporter relationship. Before starting his New York City newspaper reporting career, Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.

How a Reporter and Editor Working Relationship Develops - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 11 of 17, Gonen, a New York Post education reporter shares how he progressively learned to identify and filter newsworthy story topics before presenting ideas to his editor. Different publications operate differently and Gonen, who came to the Post from the Staten Island Advance, struggles for nearly two years to find rhythm working with his editors. As an education reporter, Gonen finds he is not only responsible for finding stories but also for filtering stories down from informational items to more newsworthy items. Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.

How Daily Routines Help Reporter Identify Stories and Meet Deadlines - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 10 of 17, Gonen, a New York Post education reporter, shares his daily routine and how it translates into story ideation and meeting deadlines. Gonen faces daily challenges, as his editors require story submissions by a mornign 11am meeting. Gonen consistently goes through a checklist of resources, including reading Department of Education website updates, monitoring blog posts, and calling key sources, to identify and submit story ideas before then writing the article. Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.

Why Peer Support Groups are Useful Career Development Resources - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 9 of 17, Gonen, a New York Post education reporter shares the benefits he has received by participating in a peer support group. As a newspaper reporter, the traditional mentor model is challenged in deadline sensitive news rooms. Gonen overcomes isolation and solitude by engaging a journalist support group. He works with non-competitive peers to share ideas and receive feedback on stories and contacts relevant to his work. He finds the experience an effective substitute for a mentoring relationship. Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.

How a Newspaper Reporter Measures Annual Success - Yoav Gonen

Yoav Gonen returns to Capture Your Flag to build upon his 2009 interview with a 2010 conversation with host Erik Michielsen. In Chapter 8 of 17, Gonen, a New York Post education reporter, shares how he measures annual performance as a newspaper journalist. First, Gonen tracks how many covers, known as "the wood", he gets throughout the year. Second, Gonen tracks how many exclusive stories he breaks each year. This proves very competitive, as Gonen's employer, the New York Post, competes for exclusives rigorously with the New York Daily News. Gonen earned his BA in English from the University of Michigan and his Masters in Journalism from New York University.